Educational Content & Marketing Manager - Italy Lazio

Educational Content & Marketing Manager - Italy
Roma
Lazio, Lazio

Educational Content & Marketing Manager - ItalyRoma

EUR 30. 000 - 50. 000

Job Reference: twinkl/TP/650/338Number of Positions: 1

Contract Type: Full Time

Pay Rate: 16 - 20 EUR per hour

Working Hours: 37. 5

Location: Rome

Job IntroductionLocation: Italy - 100% Remote / Home Working (Must permanently live in Italy & have the right to work without restrictions to apply for this role)

Contract: 12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor.

Responsible for own taxes.

Hours of work: 37. 5 hours per week

Hiring Manager: Charlotte Matthams

Recruiter: Frazer Morton

What is Twinkl? Twinkl is here to "help those who teach. "

We create educational resources that support educators and children around the world, committed to transforming lives through education.

The Role:We are looking for a dynamic Educational Content & Marketing Manager with a strong educational background to position Twinkl as the leading expert in education resource provision in Italy.

You'll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams.

Key Responsibilities:Educational Leadership and Market Understanding: Demonstrate a deep understanding of the education landscape and the evolving needs of educators and learners. Forge strong relationships with decision-makers and educators across the country, positioning Twinkl as the go-to resource provider. Conduct comprehensive market research and competitor analysis. Lead the development and improvement of resources designed for educators' specific careers. Lead a team, motivating them to excel and encouraging innovation. Use your entrepreneurial mindset to find new opportunities and drive Twinkl's growth forward. Marketing and Brand Awareness: Develop and implement marketing strategies to increase brand awareness and customer engagement. Plan and execute marketing campaigns across various channels. Build relationships with local organisations and influencers. Strategically highlight Twinkl's products to align with educators' needs. Analyse marketing data to assess campaign success. Business Growth and Performance: Achieve revenue targets and new customer acquisition goals. Monitor market trends and identify opportunities. Provide regular reporting on market performance. To succeed in this role, you will have a combination of the following:Thorough knowledge of the Italian education market. Experience teaching in a public state school. Entrepreneurial mindset with a proactive approach. Strong decision-making skills. Commercial acumen with a strategic mindset. Excellent leadership and team management skills. Highly organised with a focus on execution. Mastery in marketing and social media. Passion for education and commitment to Twinkl's mission.

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