El Product Marketing Specialist Bardi

El Product Marketing Specialist
Bardi
Emilia Romagna, Bardi

EL Product Marketing Specialist**:

**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations.

Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

**:

We are looking for a Product Marketing Specialist passionate for Electrification Marketing & Sales Team, ready to take part in ABB's big challenge and actively contribute to ABB's Digital Transformation both in terms of digital culture.

**This position reports to**:

EL Product Marketing Manager

**Your responsibilities**:

- Design the go-to-market strategy and manage the full product Life Cycle along with stakeholders' Customer Journey.

- Coordinate main initiatives within the Application Cluster.

- Be accountable for key business metrics, prioritize customer satisfaction and contribute to increase market share.

- Analyze and leverage market trends, competitive scenario and business data to design the best product positioning.

- Design the GTM strategy: pricing list, segment and channel approach, lead time.

- Coordinate main initiatives within the Application.

- Be the referral point for PMD and LSO in the Application.

- Participate to key Application meetings with relevant stakeholders.

- Ensure the OTD for key Application assets, such as documentation, sales kits and marketing tools.

- Be the referral point as skilled product expert.

- Give pre-sales technical support.

- Implement local product strategies in line with global one.

- Listen / understand market needs by visiting customers.

- Own, monitor and leverage PGs businesses data to support sales target.

- Be aware and co-responsible with sales team of gross and net demand order, volume mix for and NPV.

**Your background**:

- 2 years of experience as Product Marketing specialist or similar as preferred with a master's degree in

- business engineering.

- Technical background (a master's degree in electronic or electrical engineering) is preferred

- Fluent English and Italian

- Ability to understand customer needs will be crucial for your success

- Personal leadership and are an excellent team player, with good analytical and data management skills

- Be able to deliver perfect pitches and to make efficient keynotes both in Italian and English

- Be capable to prioritize activities, focus on results and excellent at collaboration

- Be interested in, even enthusiast about marketing and innovative business

- Have an operative knowledge of Web Analytics instruments

- Be able to see the process as an opportunity to improve our performances and reach our strategical goals

- Be able to reason with a user-centered approach: you will be asked to detect the target's need and translate it into a strategy.

**More about us**: