El Product Marketing Specialist Bardi

El Product Marketing Specialist
Bardi
Emilia Romagna, Bardi

EL Product Marketing Specialist At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This position reports to

EL Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with the global product strategy in assigned markets to meet business objectives. You will implement marketing activities and support the Sales organization in driving sales and services related to Medium Voltage Apparatus designed for specific applications. You will also drive sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: #LI-hybrid. This role contributes to product marketing strategy implementation of Medium Voltage Apparatus within the Electrification Distribution Solution Division across the globe. You will be mainly accountable for: Implementing the go-to-market product marketing strategy, including preparation of technical and commercial offers, techno-commercial meetings with partners and end users, definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy, with specific reference to Medium Voltage Apparatus designed for specific industry usage, like steel plants, utilities, and renewable. Ensuring the Local Product Group budget (volumes) and profitable growth targets are achieved in the assigned Countries. Completing the offering cycle against strategic inquiries and relevant technical/commercial alignment, participating in sales strategy discussions for the assigned Countries and agreeing on short and long term actions with specific channels along specific segments. Analyzing customer needs and competitor offers through general market and information provided by local Sales organization. Ensuring efficient marketing actions and communication to local Sales organization and customers. Overseeing sales execution for assigned products by providing relevant materials and guidance to Sales team(s). Performing regular project follow-up, providing reliable monthly order forecast for production planning and proposing recovery plan(s) in cases of potential order shortfalls, preparing reports and market analysis on frequent basis within the assigned area, in order to complete a close project follow-up, organizing Meetings, Seminars, and Presentations with Customer, End User, and Consultants. Executing annual marketing plan in collaboration with relevant division and/or product groups. Qualifications for the role Bachelor or Master's Degree in Engineering; Energy, Electrical and Mechanical are preferred. 5 years of experience in Sales, Product Marketing, and Technical Sales Support related to Medium Voltage products is preferred. Passionate about problem-solving and working in a multicultural team. Fluent in Italian and English. Willingness to travel abroad. Problem-solving skills, ability to create and extend customer network and commercial leads generation. What's in it for you? Get exposed to cutting-edge technology in Electrification and have a visible impact on the future. Bring your knowledge and expertise, make the difference in technology. More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection, and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry, and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

For further info: Davide Lippiello, Talent Partner

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