El Product Marketing Specialist Bardi

El Product Marketing Specialist
Bardi
Emilia Romagna, Bardi

EL Product Marketing Specialist**:

**At ABB, we are dedicated to addressing global challenges.

Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

Write the next chapter of your ABB story.

**:

**This position reports to**:

EL Product Marketing Manager

**Your role and responsibilities**:

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives.

Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products.

You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: #LI-hybrid This role is contributing to the product marketing strategies implementation of Medium Voltage Apparatus within the Electrification Distribution Solution Division across the globe.

You will be mainly accountable for: - Implementing the go-to-market product marketing strategy, including preparation of technical and commercial offers, definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy; ensures the Local Product Group budget (volumes) and profitable growth targets are achieved in the assigned Countries;

- Completing the offering cycle against strategic inquiries and relevant technical / commercial alignment, participates in sales strategy discussions for the assigned Countries, agrees short and long term actions with specific Channels along specific Segments - Analyzing customer needs and competitor offers through general market information and information provided by local Sales organization; ensures efficient marketing actions and communication to local Sales organization and customers; oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s) - Performing regular project follow-up, provides reliable monthly order forecast for production planning and propose recovery plan(s) in cases of potential order shortfalls, prepare reports and market analysis on frequent basis within the assigned Area, in order to complete a close project follow-up, Meetings, Seminars and Presentations with Customer, End User and Consultants.

- Executing annual marketing plan in collaboration with relevant division and/or product groups.

**Qualifications for the role**:

- Bachelor or Master Degree in Engineering; Energy, Electrical, Management and Industrial are preferred

- 2 years of experience in Product Marketing and Technical Sales Support are preferred

- You are proficient in Office, particularly Excel; knowledge of Power BI is preferred.

- You are passionate about problem-solving and working in a multicultural team.

- You are at ease communicating in Italian and English

- Problem solving, willingness to work in a multicultural team and motivation will complete your profile

**More about us**: