Emea Marcom Specialist Spectroscopy Bardi

Emea Marcom Specialist Spectroscopy
Bardi
Emilia Romagna, Bardi

Description Agilent encourages and supports discoveries that advance the quality of life. We provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. Agilent enables customers to gain the answers and insights they seek so they can do what they do best: improve the world around us.

The EMEA (Europe, Middle-East and Africa) Marketing Communication Specialist is responsible for the design and execution of marketing campaigns for Agilent's Portfolio.

Key Responsibilities Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and documents planning, timing and results for the campaigns. Responsible for choosing tactic mix, identifying customer target groups and setting communications strategy. Supports the Marketing Program team in the development of the program brief, associated business case and multi-campaign program calendar. Works closely with global product line marketing teams to inject regional EMEA requirements into global campaign design. Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution in the EMEA region. Owns the development of graphical layout (collaterals, booth, banners etc. ) for regional campaigns in close collaboration with the WW Marcom organization and Agilent Creative Services team. Adheres to Agilent brand and messaging standards - ensures brand compliance when working with 3rd parties. Owns and maintains campaign setup in Customer Relation Management system. Works closely with Marketing Automation team on the deployment of EMEA e-pushes and the design of advanced nurture campaigns. Collaborates with the different Country Event Support Teams and Agilent partners on campaign execution. Analyzes campaign performance in order to optimize tactic mix and increase return on marketing investment. Compiles reports to review campaign performance. Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM. Reports into the EMEA Marketing Communications Manager. Qualifications Extensive Marcom expertise, including proven digital marketing expertise. Cross-discipline Marcom skills with proven proficiency in implementing a wide mix of tactics including Demand Generation, e-pushes, social media, customer events both face-to-face and digital, advertising. Proven project management experience with both internal team members and external partners. Demonstrated ability to work in a multi-country / multi-channel environment across Europe, Middle East and Africa. Knowledge of graphical software and HTML editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator) is an advantage. Experience in technology-oriented B2B environment, experience in the analytical markets desirable. Strong written and oral communication skills in English and preferably another major European language. Agilent offers core global benefits to all staff - but in addition to these, the Spain business offers:

Agilent Result BonusStock Purchase PlanLife InsurancePensionHealthcareHolidayInterested? We are looking forward to receiving your application online.

Additional Details This job has a full-time weekly schedule. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Travel Required: 35% of the Time

Shift: Duration:

No End Date

Job Function: Marketing

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