Emea Marketing Manager, Bdi Ucc Home Care (Hybrid Lazio

Emea Marketing Manager, Bdi Ucc Home Care (Hybrid
Roma
Lazio, Lazio

Job Description SummaryThe EMEA Marketing Manager role is responsible to develop and drive the strategic and tactical initiatives for a key market segment of BD Peripheral Intervention BU at European Region and support the European Countries achieve the desired financial performance through comprehensive and timely market development, portfolio management and execution of key marketing programs. The marketing manager prepares the annual marketing strategic and tactical plan for the disease state of responsibility and collaborates closely with countries to customize, adapt plan to local needs and supports countries with plan execution.

This role is responsible for managing total portfolio in a key market segment/ disease state which includes a broad range of products with a number of new products in the pipeline. Reporting to the EMEA Business Director UCC, the Marketing Manager will be working and collaborating with the EMEA marketing platform team consisting of regional product managers and managers. Job DescriptionCompany Overview:

BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care.

We lead in patient and healthcare worker safety, and technologies that enable medical research and clinical laboratories.

Our innovative solutions help advance medical research and genomics, enhance the diagnosis of infectious disease and cancer, improve medication management, promote infection prevention, equip surgical and interventional procedures, optimize respiratory care and support the management of diabetes. Marketing Vision:

Product and marketing managers, whether at a country or regional level, are instrumental in driving marketing excellence to ensure marketing becomes a core competency and source of competitive advantage for BD in Europe.

These positions are critical to making fact-based and choice-full strategic business decisions, driving rigorous and disciplined processes and marketing strategies to unlock opportunities in a consistent manner to drive sustainable profitable growth. Main Responsibilities:

Accountable for achievement of unit and revenue budget for the total portfolio in the HomeCare platform in EMEATranslate strategies into goals into commercialization tactics.

Develop, lead and execute marketing plans required to continue to build and expand the product portfolioDevelop and drive the implementation plans required to support product and program launches and achieve desired NPL results.

Direction provided has a direct impact on the achievement of the region revenue resultsDefine the productmix, place, and pricing strategy.

Drive consistency in messagingWork in direct collaboration with Upstream Marketing, Business Development and Sales to develop and implement a strong commercialization strategy around the product portfolioChampions communications and activities around competitive intelligence and promotion of understanding of competitive tacticsEnsure alignment across key stakeholders, including the relevant Business Unit associates, Country Business Leaders and the field sales forceCreates awareness, promotional campaigns, supports countries adaptation and evaluates performancePerson SpecificationBachelors degree, MBA, medical or scientific graduate degree preferredProven record of success in Sales/ Marketing/ Product Management in the Healthcare environment; Previous experience in HomeCare is preferred Market knowledge:

understanding of the major European healthcare systems to include payers, procurement and clinical decision making in both private and public sectors Experience in delivering multi country product launches & conversion strategies is preferredDemonstrated success in translating business needs into product and product portfolio strategiesExperienced in change management and professional adversityCustomer centric & highly analyticalAnalytical and able to clearly identify customer needs and requirementsPossessing a good understanding / experience of market research techniques - both quantitative and qualitative. Fluent in English.

Additional languages are considered as an advantageSkills and CompetenciesUnderstanding of market dynamics and customer needsAbility to demonstrate the principles of marketingModelling and forecastingAbility to work in a complex matrix organization - across business and functionsField communication supporting the sales team and attending customer meetings as requiredComplexity of Duties:

Full timeLocation:

FRA Parkile, ITA Rome, DEU Karlsruhe, DEU Heidelberg - Tullastrasse, GBR Crawley, ESP San Agustin del Guadalix, FRA Le Pont-de-Claix Cedex, GBR Winnersh - Eskdale Road, ESP Barcelona, ITA Milano - Via Enrico Cialdini, BEL Erembodegem - Dorp 86