Field Account On Trade
About the role
Your OpportunityAs the Field Account On Trade, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned.
You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardis full portfolio presence in the Italian On trade.
Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role. You will be responsible to deliver key revenue and commercial targets as determined by the Country financial plan. You will build and maintain effective relationships with strategic customers for your channel. You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP). You will drive use of Commercial Excellence assets (e. g.
Pictures of Success) and approach to activate our brands to influence consumers at the point of purchase. You will identify opportunities for new business development and provide critical input into the development of category and channel plans. You are an entrepreneur and a full portfolio thinkerYou will drive a shared vision and winning team spirit among the sales teamsThis role is varied and a large percentage of your time will be spent interacting with the local sales teams members as well as key customers.
As a result, you can expect to be travelling extensively within your area in order to stay connected to allstakeholders.
Responsibilities With our Consumer at the heart, your key focus will be to:
Deliver results and excellence in executionDeliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)Deliver on Pictures of Success, temporary activities and new business targetsDeliver impact from channel and shopper marketing programs agreed in the Country IAPUnderstand customer strategy and how to leverage the Bacardi value proposition to grow mutual businessCreate effective long-term relationships with strategic customers and key stakeholders to drive financial impactInput into key decisions to ensure Bacardis Route-to-Market approach is optimizedContinuously work on maximizing the effectiveness and efficiencyCreate a winning cultureDrive executional excellence through a strong, functioning and orientated agendaWork close with the On-trade Area Manager to build a shared sense of purpose among your teamsAlign all employees behind the targets and create a passion for winning in the organizationRecognize accomplishments and behaviors in a timely mannerEnsure all employees have a knowledge of Bacardi history and culture Skills and Experience The Skills & Experience needed to create your legacyExperience in sales in a leading FMCG companyFirst hand field sales experienceProfound knowledge of the Italian On-trade market, Key customers, structures and ways of workingStrong track record of delivery with CustomersStrong negotiation skills & customer focusStrong in self organization, administration and priorities settingEntrepreneurial capability & capacityGood English language skillsThe following experiences are preferred:
Experience in the Spirits and/or Beverage Industry is a distinct advantageExperience in additional functions beyond the ones listed above Our culture
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