Field And Demand Marketing Associate, Italy Based Milano

Field And Demand Marketing Associate, Italy Based
Milano
Lombardia, Milano

The Senior Field and Demand Generation Marketing Associate role will provide operational and managerial-level marketing expertise for Alight Solutions in Italy.

The activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth.

This role will operate as part of the local Italian leadership team and collaborate with marketing peers across Europe and North America.

This role requires experience and expertise to drive demand generation; increase brand awareness, and result in increased sales opportunities for the Italian sales team.

**Responsibilities**:

- Create and implement a regional digital first marketing strategy to support and drive regional sales goals, focused on demand generation (MQO/SQO).

- Maintain regular, bi-directional communication with sales and leadership team members on marketing programs and initiatives.

- Lead and develop a high-performing marketing program which delivers on-time and on-budget demand generation programs that span multiple marketing channels and outlets

- Collaborate with the sales teams to create highly tailored sales messaging and experiences for key client and prospect engagements.

- Lead Alight Solutions' presence externally at key trade shows, conferences, and events.

- Oversee marketing communications including marketing automation, branding, PR, advertising, white papers, infographics, solution briefs, slideshows, client case studies, video promotion, seminars, events, collateral materials, market research management and social/online presence management.

- Work closely with our global design team to develop digital customer journeys and marketing assets

- Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.

- Optimise the customer experience, drive traffic to and build content for the Alight Italian website and leverage paid and organic tactics to drive traffic

- Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand

- Work with the broader global marketing team to deploy global initiatives in your local markets by actively contributing to the execution.

- Act as the regional custodian of the Alight brand.

- Facilitate and enhance the use of social media to reach extended audiences regionally.

**Experience and Skills

Minimum 3-5 years of marketing management experience required, ideally with an emphasis on digital

- Extensive marketing practice in Italy and ideally other counties worldwide

- Industry experience in the area of Outsourcing Services, Professional Services, Software or Technology, if possible in the Human Resources space desired but not a must

- Ability to think strategically and translate market requirements and complex technical features into comprehensive and cohesive value propositions

- Ability to plan, organize, monitor and execute multiple projects on-time and within budget

- Self-starter & hands-on mentality - this role requires someone who can roll up their sleeves and execute on campaigns

- Experience with content creation, marketing automation tools & lead nurturing

- Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs

- Deep expertise of electronic and social marketing strategy & programs

- Strong written and verbal communication skills and expert presentation skills

- Highly organized and ability to work in a fast-moving, international, complex matrix environment

- Fluency in English beyond Italian native speaker is required

**Job Types**: Full-time, Permanent