[Full Remote] Social Media Marketing Specialist L'aquila

[Full Remote] Social Media Marketing Specialist
L'Aquila
Abruzzo, L'aquila

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition.

Create and maintain a strong online presence for our growing company.

As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties.

This includes: Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community.

Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.

Optimising company pages within each platform to increase the visibility of the company's social content.

Managing all user-generated content in line with the moderation policy for each community.

Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.

Creating and managing editorial calendars and syndication schedules.

Continuously improving our social media presence by capturing and analysing the appropriate social data/metrics, insights, and best practices.

Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.

Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.

Requirements: Experience: 2+ years of experience in social media management or a related field.

Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).

Experience with design tools (e. g. , Canva, Adobe Creative Suite, Figma) to create visually appealing posts.

Knowledge of social media scheduling tools (e. g. , Hootsuite, Sprout Social, Metricool) to streamline content management.

Strong communication skills with an eye for detail and creativity.

Plus: Experience in (specific industry, e. g. , tech, finance, e-commerce) or a background in content creation for a digital-first brand is a bonus.

What we offer: 100% remote work.

Paid annual & sick leave.

Compensation for new equipment and software.

Sponsorship of training.

A great international team and friendly environment.

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