Functional Consultant - Marketing Automation Bardi

Functional Consultant - Marketing Automation
Bardi
Emilia Romagna, Bardi

Are you a Functional Consultant expert in Marketing Automation ? We are Reply , and we are looking for you!WHO WE AREReply is a company that specialises in Consulting, Systems Integration and Digital Services with a focus on the conception, design and implementation of solutions based on the new communication channels and digital media.

Reply partners with key industrial groups in defining and developing business models made possible by the new technological and communication paradigms such as Artificial Intelligence, Big Data, Cloud Computing, Digital Communication, the Internet of Things and Mobile and Social Networking. WHAT WILL YOU DO? Core activities.

You will be responsible for analyzing business needs and configuring marketing automation solutions to align with client objectives.

You will focus on optimizing customer journeys and lead nurturing processes to enhance customer engagement while ensuring that the implemented solutions meet functional requirements.

Additionally, you will provide functional support and training to end users, helping them maximize the value of the marketing automation platform. Technologies.

You will work with key technologies such as Emarsys and HubSpot for marketing automation, interact with the main CRM and eCommerce solutions, and data analysis tools to track and optimize campaign performance. Team work.

You will be part of a collaborative and dynamic environment, working closely with marketing, IT, and business teams to ensure seamless integration of marketing automation solutions.

The role offers the opportunity to engage with international clients and multidisciplinary teams, fostering a culture of innovation and continuous learning. WE'LL TOTALLY LOVE YOU IF YOU HAVE. . . Academic background.

A strong academic background in Management Engineering, Computer Science, Marketing, or a related field. Valuable expertise.

Expertise in marketing automation platforms, particularly Emarsys and HubSpot, along with experience in CRM and eCommerce.

A solid understanding of digital marketing strategies, customer journey management and customer lifecycle management is essential. Nice to have.

It would be great if you also have experience working with API integrations, a good understanding of lead management, and familiarity with additional automation tools or AI-driven marketing technologies.

Additionally, proficiency in data analysis and reporting tools will be highly valued. Soft skills.

Excellent problem-solving abilities, strong communication skills, and a proactive, customer-oriented mindset.

The ability to work collaboratively in a dynamic and international environment will be key to your success in this role. YOU WILL LOVE WORKING WITH US BECAUSE. . . We have a start-up heart.

Hundreds of small units with their own projects and teams.

Guaranteed hands-on experience, flexibility, table footballs and free coffee. But we dream worldwide.

We have the structure to make your ideas matter.

We partner with major groups over 4 continents and 15 countries. We are customers-obsessed.

Excellence is in our DNA.

We strive for the best.

We get our hands dirty.

We get results. We are learning.

We at Reply are always aiming for true innovation.

Even though it still may look unreal. WHAT ARE THE NEXT STEPSThe first step of our recruiting process will be the meetings with the technical referents and then a face to face interview with the HR team.

We care about an equal recruiting process. Feel interested?