General Manager
VISION & PURPOSE
Aspresso is the exciting new fitness brand from the Aspria Group. With over 30 years of experience in developing and running the best premium fitness and wellbeing clubs in Europe, the Aspria Group is perfectly placed to fulfil it's ambition to also become Europe's leading family-focused, fitness brand.
Our smart, innovative and digitally-led approach has enabled us to create what we consider to be the very best in fun, flexible and affordable family fitness. Our brand new Aspresso clubs offer bright, spacious and contemporary fitness areas with market-leading TechnoGym equipment, expansive green spaces for fitness and relaxation, vast numbers of padel courts and sports pitches, plus pristine outdoor swimming pools and delicious dining facilities. Aspresso is the members club that puts the fun in fitness. Aspresso offers the very best in fun, flexible and affordable family fitness. Aspresso is the Sports Club for everyone.
**OVERALL MISSION
As a General Manager you will strive to develop the Club business in line with company mission. You'll be strongly part of the great growth of the Club. You will be fully responsible of successfully running the club on a day-to-day basis whilst achieving budgeted revenue & profit, delivering brand values and highest membership engagement & satisfaction. You will support & develop teams to continuously aim for extra-ordinary & personalised service levels. As an Aspresso brand ambassador you will reinforce the club's highly regarded reputation in the local community.
**DUTIES AND RESPONSABILITIES
**Strategy
Develop the yearly business plan & budget for the club and ensures revenue and projects are on time and to budget
- Play an active role within the senior management team to shape long term strategic goals
- Implements and delivers club change based on Group strategy & feeds back Club experience to shape Group strategy
- Plan, communicate and implement integrated functional growth strategies that develop profitability in line with brand vision.
- Actively liaise and cooperate with other General Managers and engage in transversal project work with them
Commercial Development
- Maximise club revenues by optimising commercial activities across all departments, ensuring that targets and yield are met and effective cost control across all direct functional departments is in place
- Strong involvement in & development of membership sales through active coaching of sales manager & sales team
- Initiate & support local marketing and sales initiatives with the Country Marketing team to win new local business
- Stay informed of local competition & market trends to maintain competitive advantage
- Responsible for club budget and P&L
**Member Engagement & Service Delivery
- Manage club operation, ensuring effective delivery and member service on a daily basis
- Maximise member retention & on-going membership referral by inspiring a culture of service excellence, personalised member engagement & exceeding expectations
- Demonstrate service excellence and act as a role model to club employees
- Play a proactive internal role with regards to member & guest satisfaction through personal engagement with members and guests in line with Membership Lifetime strategy
**Staff Development
- Recruit, coach and develop the Department Supervisors to deliver best possible service and maximise member sentiment
- Coach and develop the Department Supervisors to be strong ambassadors and role models for the team
- Through leading by example and a hands-on approach, ensure staff are engaged with members at all times
- Create a trust-based team environment in which team members are encouraged to take initiatives and achieve goals
- Set challenging and inspiring objectives for each team member and through regular 1-to-1 meetings and constructive performance reviews maximise individual and team performance
- Ensure personal and team compliance to company guidelines
**Operational & Asset Management
- Ensure club adheres to company, local and national regulatory controls
- Implement & maintain health, safety & hygiene procedures and good practice in line with SOPs & local legislation
- Ensure operational standards of cleanliness, presentation & maintenance of the club and grounds are maintained to brand standards
- Ensure that appropriate on-going preventative maintenance of the club is conducted
- Advise & recommend on required capital investment when required
- Ensure club has fully trained & competent operational management through all opening hours
- Ensure all staff are suitably briefed & trained on procedure in case of accident, incident and fire evacuation
**KEY PERFORMANCE INDICATORS
- Total club revenue & profitability
- Adult & Junior member numbers
- Member Sentiment Survey results
- Employee Sentiment Survey results
**REQUIREMENTS
- Degree level qualification or above & relevant educational qualification
- 5+ years' experience as a senior manag
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