Global Digital Specialist Ulg (Unbranded Lead Milano

Global Digital Specialist Ulg (Unbranded Lead
Milano
Lombardia, Milano

Who we are**Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 18, 500 professionals every day in a network more than 9, 200 points of sale give back the joy of hearing, feeling, and living to thousands of people across the world. In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.

**What we are looking for **Within the

**Global Unbranded Lead Generation (ULG) Team** at

**Amplifon Global HQ**, we are currently looking for a

**Global Digital Specialist **thatreports directly to the

**Global ULG Manager** to develop and execute the global digital paid & organic media strategy across different media channels, ensuring consistency and alignment at global level. The

**Global ULG team** is an Amplifon corporate function that is set to generate leads from digital media channels and sells the leads to Amplifon local countries. Global ULG team is sharp and agile, build around complementary and diversified competence and experience, and hungry to grow its share of investments within Amplifon marketing strategy.

**Main Responsibilities **Your main responsibility will be to develop and implement the digital media activities to generate qualified leads and appointments. You will be working on the key paid media platforms, such as Meta, Google, TikTok, in collaboration with our media partners and agencies. In particular, you will:

- Coordinate the media agency to plan, optimize, monitor, and report results for all digital channels (mainly paid social and organic)

- Analyze campaign results from reports and BI dashboards, extract insights and identify opportunities for optimizations and improvement of the media offering to the countries

- Supervise the E2E conversion journey to optimize cost/appointment and maximize conversion (creatives and landing pages performances, call center conversion results),

- Manage relationship with the countries' digital teams, share and discuss results, propose new improvements and increase the business

**Your Profile

- 3+ years of experience in digital campaigns planning & analysis

- Knowledge of social adv platforms (Facebook primarily), organic search, landing pages, direct management experience is a plus

- High Proficiency level in Microsoft Office Suite (Excel, PowerPoint) and PowerBI

- Good knowledge of performance media vendors and technologies & general confidence on digital media landscape, actors, technologies, trends

- Familiarity with analytics, brand-safety tools, tracking and attribution, reporting tools

- Fluent English language is a key prerequisite, both written and spoken

**Managerial skills and Personal characteristics

- Competitive, collaborative, bubbly, tenacious

- Great communication skills and ability to effectively interact with key stakeholders within Amplifon, agencies and media vendors

- Organized, detail oriented, data driven decision maker

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude

- Team player

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work

**9 days/month remotely**.