Global Marketing Manager - Low-Flow Columns & Napoli

Global Marketing Manager - Low-Flow Columns &
Napoli
Campania, Napoli

Location/Division Specific Information

UK/EU- Remote/ Chromatography and Mass Spectrometry Division

**How will you make an impact?

Being a key member of the product marketing team, together with Application Scientists and Product Managers, you will own the development & execution of global marketing programs and New Product introductions for our **Low Flow LC columns and accessories** portfolio.

Having the collaboration skills necessary to work within a broad team, across multiple businesses and departments, your marketing programs will excite and generate customer awareness and demand around our products and capabilities.

**What will you do?

- Commercialize new **Low-Flow LC columns and accessories**, including defining, developing and delivering go-to-market plans and commercial engagement activities to achieve product vitality targets.

- Support the development and execution of annual **Low flow LC columns and accessories** marketing plans to meet strategic and commercial goals, updating plans quarterly based on market opportunity and business/PL performance

- Create and develop marketing messaging, content, literature, and sales training that communicate the value of our Chromatography Consumables offering directly to **Proteomics** **customers

- Support regional lead generation initiatives to support lead generation and AOP targets.

- Gather customer insights through structured Voice-of-Customer (VOC) and Voice of Sales (VOS) initiatives to support Marketing plans and New Product Introductions (NPI)

- Feedback market requirements to product management and product marketing to influence new product development requirements

- Track, evaluate, interpret, and report market and competitor trends.

Maintain relevant knowledge of competitive activities and develop effective countermeasures

- Manage KOLs and strategic collaborations for the development of marketing content.

- Support the creation and delivery of sales training and related material

- Provide routine updates of successes, failures, and best practices to improve overall marketing efficiency

**Who will you work with?

This is a broad role.

You will be required to collaborate with, and influence, several globally-dispersed groups including:

- BU and divisional leadership

- Business unit Product Management & Marketing teams

- Divisional marketing stakeholders; including PR, media, Digital, marketing communications (MarCom) and marketing operations (MOPs)

- Regional marketing, commercial managers, business development managers and sales-support stakeholders

**How will you be measured?

Success metrics for the role include, but are not limited to:

- New product delivery - on time/on budget

- PL growth

- Awareness

- Content generation

- Timely delivery of campaigns to budget, lead, opportunity and ROI expectations

**How will you get here?

**Education**:

- Bachelor's degree in life or physical sciences.

Higher degree or marketing qualification an advantage

**Experience**:

- Experience of analytical sciences for Pharmaceutical, Biopharmaceutical, or Bioprocess industries

- Experience in a life sciences/analytical sciences marketing, product marketing or market development role.

- Experience developing plans for and commercializing New Products

- Experience of strategy, campaign, project planning or project management

- Excellent business acumen

- Ability to deliver creative and impactful messaging

- Willingness to network and collaborate proactively to forge business relationships and deliver projects

- Ability to prioritize, align, influence, and gain cooperation without authority

- Ability to work independently on multiple projects in parallel

- Ability to operate flexible working hours to accommodate virtual meetings with colleagues or customers in Asia, Europe, and the Americas