Global Web And Seo Analyst Milano

Global Web And Seo Analyst
Milano
Lombardia, Milano

Who we are**Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than

**19. 400 professionals** every day in a network more than 9, 300 points of sale

**across 25 countries**, give back the joy of hearing, feeling, and living to thousands of people across the world. At Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.

**What we are looking for**For our Global Marketing business unit, we are currently looking for a

**Main Responsibilities**:

- SEO strategy development: develop and execute a comprehensive global SEO strategy aligned with business objectives, in a global environment considering more than 5 brands across +20 websites.

- Conduct regular website audits to identify and address technical SEO issues and CRO opportunities, collaborating with development teams to ensure site performance.

- Leverage on a data-driven approach to address landing pages and related campaigns enhancements to improve conversion rate globally.

- Supporting the team to identify A/B tests opportunities and related evolutions.

- Collaborate with cross-functional teams including country digital manager/specialist, brand team and media agency to ensure alignment on lead generation strategies.

- Conduct research to understand target audience, competition and industry trends to develop effective product roadmap, CRO and SEO strategies, using internal and external tools (SimilarWeb, Google Market Insights, etc. )

- Staying up-to-date with the latest SEO and CRO trends, algorithms, and best practices.

**Your Profile

**General & Technical Skills**:

- 2-3 years of hands-on experience in global SEO and web optimization

- Fluent in English, both written and oral

- Proficient in using SEO tools like Google Search Console and SemRush.

- Sophisticated Analytical Skills with the ability to derive insights from data to support the product roadmap

- Appreciated experience with Adobe Experience Cloud platforms (AEM, Analytics, Target)

- Knowledge of A/B testing and conversion optimization strategies.

- Excellent communication and collaboration skills.

- Master's degree in marketing, Communications, or related field

**Managerial Skills and Personal Characteristics

- Passionate about digital lead generation opportunities across different channels

- Data-driven decision-maker who is organized and detail-oriented

- Able to work under pressure and meet deadlines while maintaining a positive attitude

- Proactive mindset to discover and define new opportunities

- Team player who thrives in a collaborative environment.

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work

**9 days/month remotely**.