Global Web And Seo Analyst - Appartenente Alle Milano

Global Web And Seo Analyst - Appartenente Alle
Milano
Lombardia, Milano

SEO strategy development: develop and execute a comprehensive global SEO strategy aligned with business objectives, in a global environment considering more than 5 brands across +20 websites.

- Conduct regular website audits to identify and address technical SEO issues and CRO opportunities, collaborating with development teams to ensure site performance.

- Leverage on a data-driven approach to address landing pages and related campaigns enhancements to improve conversion rate globally.

- Supporting the team to identify A/B tests opportunities and related evolutions.

- Collaborate with cross-functional teams including country digital manager/specialist, brand team and media agency to ensure alignment on lead generation strategies.

- Conduct research to understand target audience, competition and industry trends to develop effective product roadmap, CRO and SEO strategies, using internal and external tools (SimilarWeb, Google Market Insights, etc. )

- Staying up-to-date with the latest SEO and CRO trends, algorithms, and best practices.

**Your Profile**General & Technical Skills**:

- 2-3 years of hands-on experience in global SEO and web optimization

- Fluent in English, both written and oral

- Proficient in using SEO tools like Google Search Console and SemRush.

- Sophisticated Analytical Skills with the ability to derive insights from data to support the product roadmap

- Appreciated experience with Adobe Experience Cloud platforms (AEM, Analytics, Target)

- Knowledge of A/B testing and conversion optimization strategies.

- Excellent communication and collaboration skills.

- Master's degree in marketing, Communications, or related field

**Managerial Skills and Personal Characteristics

- Passionate about digital lead generation opportunities across different channels

- Data-driven decision-maker who is organized and detail-oriented

- Able to work under pressure and meet deadlines while maintaining a positive attitude

- Proactive mindset to discover and define new opportunities

- Team player who thrives in a collaborative environment.