Growth Lead, Acquiring & Baas Lazio

Growth Lead, Acquiring & Baas
Roma
Lazio, Lazio

_About Unlimit_

**About the Job**:

**What You'll Do**:

- Develop and execute advanced multichannel campaigns across performance marketing, brand and events

- Plan and manage Google PPC campaigns, optimizing for maximum conversion

- Lead SEO initiatives to enhance organic search rankings and drive traffic to our Payments and BaaS offerings, using data-driven keyword strategies and content optimization

- Forge and maintain strong relationships with key influencers in the fintech and payments industry to amplify our brand reach and credibility

- Collaborate with the sales and product development teams to ensure marketing strategies align with business goals and customer needs

- Regularly analyze and report on campaign performance, adjusting strategies to continually improve lead quality and revenue growth

- Work closely with a successful and highly specialized marketing team, fostering a culture of innovation and excellence in digital marketing

- Collaboration and Integration: Work closely with other marketing and sales teams to ensure PPC campaigns are aligned with broader marketing strategies and company goals

- Market and Competitor Analysis: Keep abreast of industry trends, competitor strategies, and market changes to adapt and optimize PPC campaigns accordingly

- Long-Term Strategy Development: Contribute to the long-term strategy, including testing new platforms and technologies to stay ahead of the curve.

**Who You Are**:

- Minimum of 8 years in marketing, with a significant portion dedicated to digital marketing in the tech or fintech sectors

- Proven leadership experience, with at least 3 years in a role overseeing digital marketing strategies and teams

- Certifications: Google Ads, Bing Ads, or other relevant PPC certifications are desirable but not required SEO Understanding: A solid grasp of SEO fundamentals and how they complement PPC to enhance overall digital marketing efforts

- Creative Design: Basic skills in creative design for ad creation and landing page optimization are beneficial

- Project Management: Proficiency in project management tools and methodologies, with the ability to lead and manage campaign projects effectively

- Analytical Skills: Exceptional ability to analyze data, interpret metrics, and make informed decisions to optimize campaign performance

- Communication Skills: Strong written and verbal communication skills for crafting compelling ad copy and presenting campaign results

- Attention to Detail: Meticulous attention to detail with the capacity to juggle multiple campaigns and deadlines

**Required Qualifications or Skills**:

- Bachelor's or Master's degree (Marketing, Business, or related fields desired but not necessary)

- Deep understanding of digital marketing channels, with specialized skills in Google PPC, SEO, and influencer marketing

- Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

**Platform/Software Experience Necessary**:

- Expertise in Google Ads for PPC campaigns, with a track record of optimizing for high ROI

- Deep knowledge of Salesforce and sales pipeline management

- Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz for comprehensive keyword research, competitor analysis, and SEO tracking

- Experience with influencer marketing platforms and tools for identifying, engaging, and measuring influencer campaign success.

**What We offer**:

- Attractive monthly salary paid in line with experience

- Vacation, sick, and paid holidays

- Full-time: 5/2 (Saturday and Sunday days off)

- A team of top international professionals to learn from

- Multicultural working environment

**_ Join Unlimit Team now!_