Growth Marketing Lead - Patients - Italy Milano

Growth Marketing Lead - Patients - Italy
Milano
Lombardia, Milano

Leading the way in digital mental healthcare**, Unobravo stands as a **trusted and empathetic ally in people's lives**, caring for their mental health and supporting their personal growth. From the very beginning, our **daily mission** has been to **revolutionize society's perception of mental health by breaking down the stigma **surrounding it.

At the core of Unobravo's success is our **exceptional team**, committed to providing **accessible, high-level care anytime, anywhere**. With more than **2 million therapy sessions**, we have positively impacted countless lives, **promoting psychological well-being and helping individuals overcome life's challenges**.

As part of our **marketing growth strategy**, we are seeking a highly skilled** Marketing person** to join our Marketing team, with the purpose of growing Unobravo in Italy in a fast and sustainable way. You will lead the local Marketing activities focused on our **B**2C Patients **target to lead the go to market strategies, consolidate the brand and drive business growth. The role will report to the Head of Marketing Italy.

**AS A MARKETING LEAD PATIENTS FOT ITALY YOU WILL**:

- Support defining Patients marketing strategy for the Italian market in line with the business objectives (awareness, reputation, growth, retention, CAC and LTV targets)and execution in a timely and efficient manner.

- Develop and coordinate an integrated Communication plan consistent to VP and Marketing Strategy across multiple touchpoints both internal and external.

- Coordinate the local team related to PR, Social Media, Partnership, e Influencer activities and central-led activities (Paid Media, CRM, Organic) together with Head of Marketing (matrix structure) to ensure reaching country growth targets.

- Identify and prioritize local growth opportunities using a solid testing & learn approach, as well as solve execution challenges through clear communication and good business case methodology.

- Monitor performance indicators (KPIs), run ad-hoc analysis and as needed and provide data-driven decisions to accelerate grow.

- Help to set clear dashboards and analysis reports to monitor progress and take fast decisions to optimize and escalate opportunities.

- Execute a test&learn and innovation plan to test new marketing opportunities and channels with a clear testing approach (setting target, success criteria, evaluate cost/opportunities, etc. ).

- Collaborate with Local teams (Supply Acquisition, Customer success) and Central teams (Product, Data) to get insights, identifies opportunities to ensure growth and drive efficiency.

- Support local and central team to set clear processes to facilitate cross-team work in a central-local matrix organization.

? **YOU WILL BE THE PERFECT FIT IF YOU HAVE**:

- Minimum 4+ years experience in a similar role.

- Strong understanding of marketing channels, from top (branding) to bottom funnel (performance).

- Solid expertise in managing online brand and drive growth across multiple communication channels.

- Hands-on attitude, a lot needs to be created from the ground up, builder mindset.

- Analytical mindset and ability to interpret data and translate insights into actionable strategies.

- Good communication and collaboration skills to work effectively with cross-functional teams and capacity to work well on matrix-reporting organizations.

- Ability to adapt to a fast-paced, ever-changing environment and manage multiple projects simultaneously.

- Ideally, you have experience or are highly familiar with marketplace-like ecosystems, where growth on the demand and supply sides is well managed and balanced.

**WHAT WE OFFER**:

**Remote-Working at the Top

Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices.

**Coworking Meetings

Break free from the ordinary and push all boundaries! Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.

**Ticket Restaurant

Take advantage of €8 per working day with our Ticket Restaurant benefit. Satisfy your taste buds and explore culinary adventures every day!

**Business Growth on the Horizon

Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise!

? ? **Online Yoga and Fitness Fun

We're invested in your physical and mental wellness. Join our free online yoga and fitness classes to stay in shape and find your zen.

? ? **Discounts on Psychotherapy Sessions

Your mental health is a top priority at Unobravo! Enjoy discounts dedicated only to our employees on psychotherapy sessions with our professionals to get the support you need.

**Team Building and Epic Events

Get ready for extraordinary adventures! D