Growth Product Manager Milano

Growth Product Manager
Milano
Lombardia, Milano

About Vita Health Vita Health is a startup in the health, nutrition, and fitness industry.

Our product has already impacted more than 130, 000 people in our core market, and we are now working to expand our expertise and presence internationally.

Our goal is to further grow our presence, not only in theB2Cchannel, where we started, but also inB2B, by integrating into corporatewelfare programsfor both large enterprises and the small and medium-sized businesses that define our market.

We aim to make people more aware of the importance of ahealthy lifestyle, proving that dieting and exercising don't have to be a struggle but should instead adapt to their daily lives.

We leverageAI and algorithmsto generate personalized diet and training plans based on user-provided data during onboarding, continuously adapting to their progress.

Our team ofnutritionists and personal trainerssupports users throughout their journey to help them achieve their goals.

If you want tochange people's lives, join Vita Health!

About the Role We are looking for aGrowth Product Managerwith a strategic, data-driven mindset to help develop and optimize ourgo-to-market strategy.

In this role, you will work closely with ourProduct, Growth, Content, and Performance Marketingteams to refine our product positioning, enhance in-app communication, and driveactivation, engagement, and retentionstrategies.

You will be responsible for crafting compellingvalue propositionstailored to our different user segments, translating market insights and data analysis into effective marketing strategies.

Key Responsibilities Product Marketing Strategy and Execution Define and executego-to-market strategiesfor new features and products Develop clear anddifferentiated value propositionsfor both B2C and B2B audiences Collaborate with the product team to enhancein-app messagingand positioning Structure and optimizeonboarding, activation, monetization and retentionflows Data Analysis and Market Research Conductcompetitive benchmarksand analyze communication strategies used by industry competitors Analyzeuser funnel datato improve the customer journey Trackkey engagement and churn KPIs, identifying areas for optimization Test and iterate strategies based on data and user feedback Implement all thediscovery processrequired Growth and Performance Marketing Support Work with the Marketing team to developawarenessandacquisition strategies Create messaging and content forpaid campaigns(Meta, Google Ads, TikTok Ads) Develop and optimizeemail marketing flowsfor activation, retention, and cross-selling SupportSEO and ASOinitiatives to enhance organic product visibility Requirements 3-5 yearsof experience inProduct Marketing, Growth Marketing, Product Management or Performance Marketing Strong ability to analyzeproduct data and metricsto inform strategic decisions Experience ingo-to-market strategy developmentand messaging Familiarity withanalytics tools(Google Analytics, Amplitude, Mixpanel, or similar) Ability to writepersuasive copyin both English and Italian, optimized for different channels Experience withemail marketing platforms(e. G. , Klaviyo, HubSpot, Apollo. Io) Knowledge ofpaid advertising strategiesand experience in optimizing campaign performance Familiarity withdesign toolslike Canva or Figma for marketing asset creation Strongproblem-solving skills, entrepreneurial mindset, and results-driven approach What we Offer €30, 000 - €40, 000, depending on experience Full remote: work from anywhere in Italy, with the option to visit our Milan office Adynamic and challengingwork environment to learn and grow quickly Personalized learning pathwith access to training platforms Asupportive managerwho will help you grow in your career An amazing opportunity to make a real impact in the health and wellness industry If you want to be part of a fast-growing company and drive the success of an innovative product, apply now!