Growth Product Manager Milano

Growth Product Manager
Milano
Lombardia, Milano

About Vita HealthVita Health is a startup in the health, nutrition, and fitness industry.

Our product has already impacted more than 130, 000 people in our core market, and we are now working to expand our expertise and presence internationally. Our goal is to further grow our presence, not only in theB2Cchannel, where we started, but also inB2B, by integrating into corporatewelfare programsfor both large enterprises and the small and medium-sized businesses that define our market. We aim to make people more aware of the importance of ahealthy lifestyle, proving that dieting and exercising don't have to be a struggle but should instead adapt to their daily lives. We leverageAI and algorithmsto generate personalized diet and training plans based on user-provided data during onboarding, continuously adapting to their progress.

Our team ofnutritionists and personal trainerssupports users throughout their journey to help them achieve their goals. If you want tochange people's lives, join Vita Health!About the RoleWe are looking for aGrowth Product Managerwith a strategic, data-driven mindset to help develop and optimize ourgo-to-market strategy. In this role, you will work closely with ourProduct, Growth, Content, and Performance Marketingteams to refine our product positioning, enhance in-app communication, and driveactivation, engagement, and retentionstrategies. You will be responsible for crafting compellingvalue propositionstailored to our different user segments, translating market insights and data analysis into effective marketing strategies. Key ResponsibilitiesProduct Marketing Strategy and ExecutionDefine and executego-to-market strategiesfor new features and productsDevelop clear anddifferentiated value propositionsfor both B2C and B2B audiencesCollaborate with the product team to enhancein-app messagingand positioningStructure and optimizeonboarding, activation, monetization and retentionflowsData Analysis and Market ResearchConductcompetitive benchmarksand analyze communication strategies used by industry competitorsAnalyzeuser funnel datato improve the customer journeyTrackkey engagement and churn KPIs, identifying areas for optimizationTest and iterate strategies based on data and user feedbackImplement all thediscovery processrequiredGrowth and Performance Marketing SupportWork with the Marketing team to developawarenessandacquisition strategiesCreate messaging and content forpaid campaigns(Meta, Google Ads, TikTok Ads)Develop and optimizeemail marketing flowsfor activation, retention, and cross-sellingSupportSEO and ASOinitiatives to enhance organic product visibilityRequirements3-5 yearsof experience inProduct Marketing, Growth Marketing, Product Management or Performance MarketingStrong ability to analyzeproduct data and metricsto inform strategic decisionsExperience ingo-to-market strategy developmentand messagingFamiliarity withanalytics tools(Google Analytics, Amplitude, Mixpanel, or similar)Ability to writepersuasive copyin both English and Italian, optimized for different channelsExperience withemail marketing platforms(e. G. , Klaviyo, HubSpot, Apollo. Io)Knowledge ofpaid advertising strategiesand experience in optimizing campaign performanceFamiliarity withdesign toolslike Canva or Figma for marketing asset creationStrongproblem-solving skills, entrepreneurial mindset, and results-driven approachWhat we Offer€30, 000 - €40, 000, depending on experienceFull remote: work from anywhere in Italy, with the option to visit our Milan officeAdynamic and challengingwork environment to learn and grow quicklyPersonalized learning pathwith access to training platformsAsupportive managerwho will help you grow in your careerAn amazing opportunity to make a real impact in the health and wellness industryIf you want to be part of a fast-growing company and drive the success of an innovative product, apply now!