Head Of Ad Sales & Account Management - Eu - 12 Month Ftc, Milan
Head of Ad Sales & Account Management - EU - 12 Month FTC, MilanClient:TrainlineLocation:MilanEU work permit required:YesJob Reference:bc86b56c1133Job Description:Trainline Advertising's vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments.
Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel - from awareness through to purchase and loyalty. About the RoleWe are looking for a dynamic and experienced individual to join our team as the Head of Ad Sales as a founding member of our emerging Advertising team.
As the Head of Ad Sales & Account Management, you will be responsible for developing and executing effective sales strategies to hit our direct advertising revenue targets across our EU markets (France, Italy, Spain & Germany). You will do this by building and developing relationships with rail & coach suppliers, non-endemic advertisers, and agencies across European markets (FR, IT, ES and DE).
You will work cross-functionally to ensure that our product roadmap is fit for purpose for building out a best-in-class customer and advertiser experience.
The ideal candidate will have a proven track record in ad sales, exceptional leadership skills, and a deep understanding of the digital advertising landscape. What you will doDevelop and implement comprehensive ad sales strategies to meet revenue targets by EU market while collaborating with functions and lines of business. Build and maintain strong relationships with advertising agencies, direct clients, and key industry contacts. Develop marketing and comms plan.
Work with Brand Marketing and Comms to develop scalable sales collateral, B2B marketing, and PR plan. Develop and maintain a deep understanding of our products, target audience, and customer needs to effectively position and sell advertising solutions. Collaborate with Product Eng teams to inform ads surfaces/inventory, formats, targeting, and pricing needed to enable advertisers to engage audiences across advertiser goals of awareness and conversion. Develop scalable campaign execution processes and reporting and measurement frameworks to support a best-in-class advertiser experience. Stay updated on industry trends, market conditions, and competitor activities to identify opportunities and risks. Partner with country leadership and finance to align on revenue targets and KPIs. QualificationsWe're looking for creative big thinkers with small egos to achieve our ambitious plans.
You will be a smart, data-driven, commercially minded ad sales/industry expert looking for an exciting next step to be a founding member of an ad organization within a business with meaningful growth and purpose. 8+ years of advertising sales experience - preferably in an ads platform within a marketplace business or mobile app. 5+ years of experience leading an Ad sales team. Strong agency relationships. Ideally, a combination of working in complex matrix organizations and fast-moving high growth environments. Strong negotiation and closing skills, with a demonstrated ability to drive revenue growth. Strong leadership experience with an ability to influence across a business to C level as well as inspire people and create high performing teams. Hustler mindset, willing to embrace the ambiguity, overcome challenges and 'get things done'. Passion for advertising and a strong understanding of consumer behaviour and market dynamics. Why should you jump on board? We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice.
We will cover the costs of your professional subscriptions and give you access to our very own learning platform. At Trainline, we care about the wellness of our employees.
We host puppy therapy sessions, in-office yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits. We regularly throw fun social events such as pub quizzes, karaoke nights and our large-scale Summer and Winter Festivals every year. Our flexi-first approachWe believe in the importance of a healthy work-life balance and the value of a flexible workforce.
Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners.
A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces. Our ValuesThink Big - We're building the future of rail. Own It - We care about every customer, partner and journey. Do Good - We make a positive impact. Travel Together - We're one team. We value open expression at Trainline, we believe it's the diversity of experience, backgrounds and perspectives of our employees that makes us who we are.
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