Head Of Brand Milano

Head Of Brand
Milano
Lombardia, Milano

Leading the way in digital mental healthcare**, Unobravo stands as a **trusted and empathetic ally in people's lives**, caring for their mental health and supporting their personal growth. From the very beginning, our** daily mission** has been** to revolutionize society's perception of mental health by breaking down the stigma** surrounding it.

At the core of Unobravo's success is our **exceptional team**, committed to providing **accessible, high-level care anytime, anywhere**. With **more than 2 million therapy sessions**, we have positively impacted countless lives, **promoting psychological well-being and helping individuals overcome life's challenges**.

To take our company to the next level, we are currently looking for a **Head of Brand **to join our Marketing Team, with the **purpose** of **building a strong and consistent brand narrative which gets into our target market heads and heart**s. The Central brand team will build the strategic guidelines and work closely with the local marketing team as the brand ambassador to ensure localisation / adoption across all touchpoints (marketing, therapy experience, product, customer support, etc).

**AS A HEAD OF BRAND YOU WILL**:

- Lead all aspects of brand strategy, from developing a strong brand value proposition, to ensuring adequate implementation across Marketing (Search, Social Media, CRM, ATL), Product and Customer Support for both Patients and Therapists.

- Drive market research studies and the insights they bring, working with supporting agencies, sharing insights with other teams and through those insights uncover patient and therapists needs + pain points.

- Actively use consumer insights to deliver a strong positioning and narrative + key messages that enhance growth/ paid channels.

- Lead and grow the in-house creative / design team + coordinate external agency partners (design, marketing research).

- Be the brand ambassador/ expert that drives consistency across all marketing channels and product experience, working closely with the central product and local head of marketing.

- Plan and facilitate branding workshops with senior leadership and other teams (i would name some like tone of voice, personas).

- Develop a measurement framework for brand campaigns and how brand equity is contributing to short term results as well as long term ROI.

- This role will report to the CMO

? **YOU WILL BE THE PERFECT FIT IF YOU HAVE**:

- Min 5+ years experience in a similar role.

- Proven ability to use market and user research to deliver value proposition and positioning

- Eye for great design and user experience - experience managing a design team a plus

- Track record of success in scaling a brand's relevance and familiarity at international scale.

- Ability to effectively lead and provide thought leadership and direction to a global, cross-functional team

- A world class leader with a proven ability to grow, develop and scale a team.

- Hands-on attitude, a lot needs to be created from the ground up, builder mindset.

**WHAT WE OFFER**:

**Remote-Working at the Top

Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices.

**Coworking Meetings

Break free from the ordinary and push all boundaries! Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.

**Ticket Restaurant

Take advantage of €8 per working day with our Ticket Restaurant benefit. Satisfy your taste buds and explore culinary adventures every day!

**Business Growth on the Horizon

Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise!

? ? **Online Yoga and Fitness Fun

We're invested in your physical and mental wellness. Join our free online yoga and fitness classes to stay in shape and find your zen.

? ? ** Discounts on Psychotherapy Sessions

Your mental health is a top priority at Unobravo! Enjoy discounts dedicated only to our employees on psychotherapy sessions with our professionals to get the support you need.

**Team Building and Epic Events

Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide _aperitivo_ parties that will keep you buzzing with excitement!

**Company Conventions and Valuable Partnerships

Discover a world of incredible opportunities and exclusive benefits through our B2B conventions and partnerships. Your gateway to extraordinary advantages!

**Expand your Mind and Linguistic Repertoire

Make your way through our training and language courses, it's the perfect time to unleash your curiosity and give yourself a gift of personal growth. We have a world of opportunities and a