Head Of Brand Bardi

Head Of Brand
Bardi
Emilia Romagna, Bardi

For a global Company operating in the Consumer industry with HQ in Italy and leader in its market, we are looking for a

Define the brand strategy and brand architecture, including consumer target definitions, brand performance curves and brand roadmaps;

Develop and execute brand marketing plans to drive growth and profitability;

Embed brand strategies throughout the organization;

Guide and approve branded product stories and claims;

Guide development and approve visual brand language;

Own the creative andconsumer touch point strategy of the brand and ensure consistent execution throughout the region;

Deliver effective brand communication tools, content and creativity through all consumer-facing touch points, including launch packages, advertising, in-store and digital experience, PR, international events, etc.

;

Lead the team and enable the right level of cooperation among functions, ensuring team spirit and a good team-working environment;

Provide leadership, coaching and appropriate training to the direct reports.

Master's Degree;

Strong experience in similar positions, dealing with branding and communication;

He/she preferably comes from complex Consumer, FMCG or Fashion & Luxury multinationals;

Good international experience;

Italian knowledge is NOT a mandatory requirement, as we are open to international applicants too.