Head Of Digital Milano

Head Of Digital
Milano
Lombardia, Milano

Contract type : permanent Salary : based on experience Workplace: Milano We are seeking : Head Of Digital - Italy Retail Company - Sport Sector Role Challenge : Delivers a truly omni-channel experience to customers leveraging digitally-enabled touchpoints to grow sales and margin on digital channels. Ensures operational performance of digital activities to ensure product availability on digital channels. Responsibilities : Develops strategies to drive high quality traffic and grow sales on digital channels; Oversees execution of projects in key digital growth areas (User Experience, Customer Acquisition, CRM, Onsite Personalization) and monitors improvement on performance on key metrics (e. g. , conversion rate, bounce rate, traffic); Oversees end-to-end strategy, execution and ROI improvement monitoring for Local digital marketing campaigns, in close coordination with Performance Marketing Leader; Monitors commercial and financial performance across all digital channels; Develops strategies for a truly omni-channel mindset at all levels of the organization; Steers the development of additional digitally-enabled customer touchpoints (e. g. , click-and-collect) across its country; Ensures omni-channel strategy is in line with other countries and actively seeks platform standardization opportunities; Ensures commercial incentives are in line with omni-channel strategy - especially in stores and across Ecosystems; Ensures product availability on digital channels; Oversees Digital commerce supply chain logistics on its perimeter (incl. last mile logistics, ship from store and E-Commerce warehouses development) by working closely with Supply Chain Leaders; Oversees Digital commerce readiness from an IT standpoint working closely with E-Commerce Tech Lead and Local IT teams; Oversees Digital commerce offer development in its country with Assortment Leaders. Skills & Attributes : Fluency in all business languages (e. g. , Finance, Strategy, IT, Marketing, Logistics); Change management skills and ability to implement changes with an impact beyond its immediate scope of work (e. g. , stores); Communication skills/Personal impact (e. g. , clear communication, ability to build trust-based relationships, persuasion); Creative and technical aspects of eCommerce marketing content (incl. search engines, search engine optimization, etc. ); Operations and supply chain in digital channels, incl. product flow, warehousing, last mile logistics, etc. ; Agile processes and mindsets Experience; Experience in B2C omni-channel sales or in B2C E-Commerce, including the tracking and improvement of digital channels financial performance; Leading /contributing to IT projects related to digital channels, e. g. , web platform upgrade, user experience, CRM; Leading digital teams. Location : Lombardy - Italy J-18808-Ljbffr