Head Of Digital Milano

Head Of Digital
Milano
Lombardia, Milano

Contract type**: permanent

**Salary** based on experience

Workplace: Milano

**We are seeking**:Head Of Digital - Italy

**Retail Company - Sport Sector

**Role Challenge**:Delivers a truly omni-channel experience to customers leveraging digitally-enabled touchpoints to grow sales and margin on digital channels.

Ensures operational performance of digital activities to ensure product availability on digital channels

**Responsibilities**:

- Develops strategies to drive high quality traffic and grow sales on digital channels;

- Oversees execution of projects in key digital growth areas (User Experience, Customer Acquisition, CRM, Onsite Personalization) and monitors improvement on performance on key metrics (e. g. , conversion rate, bounce rate, traffic);

- Oversees end-to-end strategy, execution and ROI improvement monitoring for Local digital marketing campaigns, in close coordination with Performance Marketing Leader,

- Monitors commercial and financial performance across all digital channels Develops strategies for a truly omni-channel mindset at all levels of the organization;

- Steers the development of additional digitally-enabled customer touchpoints (e. g. , click-and-collect) across its country;

- Ensures omni-channel strategy is in line with other countries and actively seeks platform standardization opportunities;

- Ensures commercial incentives are in line with omni-channel strategy - especially in stores and across Ecosystems Ensures product availability on digital channels;

- Oversees Digital commerce supply chain logistics on its perimeter (incl.

last mile logistics, ship from store and E-Commerce warehouses development) by working closely with Supply Chain Leaders;

- Oversees Digital commerce readiness from an IT standpoint working closely with E-Commerce Tech Lead and Local IT teams;

- Oversees Digital commerce offer development in its country with Assortment Leaders.

**Skills & Attributes**:

- Fluency in all business languages (e. g. , Finance, Strategy, IT, Marketing, Logistics);

- Change management skills and ability to implement changes with an impact beyond its immediate scope of work (e. g. , stores);

- Communication skills/Personal impact (e. g. , clear communication, ability to build trust-based relationships, persuasion);

- Creative and technical aspects of eCommerce marketing content (incl.

search engines, search engine optimization, etc.

);

- Operations and supply chain in digital channels, incl.

product flow, warehousing, last mile logistics, etc.

;

- Agile processes and mindsets Experience;

- Experience in B2C omni-channel sales or in B2C E-Commerce, including the tracking and improvement of digital channels financial performance;

- Leading /contributing to IT projects related to digital channels, e. g. , web platform upgrade, user experience, CRM;

- Leading digital teams

**Location: Lombardy - Italy