Head Of Franchise Lung Milano

Head Of Franchise Lung
Milano
Lombardia, Milano

Head of Franchise Lung

At AstraZeneca, we believe in the potential of our people, and we'll develop you beyond what you thought possible.

We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to **MIND (Milan), ** one of over 400 sites here at AstraZeneca.

The site provides a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca's priorities.

As **Head of Franchise Lung** in Italy you will contribute to our vision of leaving no patients behind and improve clinical outcome for thousands of people.

At **AstraZeneca** we are committed to advancing the science of oncology to deliver life-changing medicines to patients most in need.

With a combination-focused pipeline that exploits the power of four scientific platforms to help address unmet clinical needs in a host of cancers, we are motivated by a dedication to the scientific discovery and collaboration that will one day help eliminate cancer as a cause of death.

As **Head of Franchise Lung** you will play a leading role in our Oncology Business Unit, being responsible for the development and execution of brand vision and strategy, working in close collaboration with internal and external stakeholders.

If you're inspired by the possibilities of science to make a difference and ready to discover what you can do - join us.

**MAIN DUTIES AND RESPONSIBILITIES

Reporting to the Vice President of the Business Unit Oncology, you will be responsible for marketing and strategic plans, sales results and competitive performance in Italy for the Franchise.

You'll have primary responsibility for marketing activities of assigned products to support company objectives as well as for the development and implementation of strategies to transform the treatment of Lung cancer.

Your responsibilities will comprise the following aspects:

- Leading development of brand strategy

- Leading and supporting implementation of diagnostic testing

- Defining Franchise strategy through the implementation of cross functional brand plan process, considering Company and Product objectives

- Leading cross functional Product Business Team in order to guarantee the effective implementation and monitoring of Brand plan actions

- Working closely with sales leaders to identify opportunities/issues

- Guaranteeing an effective product communication, promotional supports and implementation of marketing plan in order to reach sales objectives and margins, considering also the market access implications

- Assuring the market analysis (scenarios, trend, competitors, etc. )

and monitoring the quantitative and qualitative product perception

- Driving innovation in the business finding and implementing innovative approaches and marketing channels

- Maintaining and develop the relationship with KOL (project, meeting and publications) and with HQ for Global projects

**Essential Requirements

- Bachelor's Degree, MBA is preferred

- 8-10 years of experience in the pharmaceutical and/or health care industry with proven Sales and Marketing experience

- Oncology expertise

- Experience in launching new products

- Ability to coach, mentor and develop staff

- Demonstrated success leading across functional teams

- Strategic approach, with strong focus on results

- Ability to analyze and interpret amounts of complex market and financial data

- Entrepreneurial spirit and courage on taking decisions

- Innovative mindset

- Experience in working in an alliance

- Leading at scale

- Italian and English language knowledge at fluent level

**Preferred Requirements

- Knowledge of the Italian Healthcare system

- Market Access experience/knowledge