Head Of Marketing Caserta

Head Of Marketing
Caserta
Campania, Caserta

Bhblasted is a cutting-edge benefit corporation in the tech and digital sector, based in Caserta. A strong commitment to innovation and solid environmental, social, and civic responsibility are the values that guide every choice and activity of our group. Our business units and companies specialize in media management and performance advertising, research and development of advanced e-commerce solutions, and just-in-time and made-to-order clothing production.

We are looking for a Head of Marketing to join our team.

WHAT WE WOULD LIKE YOU TO TAKE CARE OF Develop and lead a comprehensive marketing vision, ensuring the alignment of marketing strategies with the overall business growth objectives and the mission of Bhblasted in the tech and digital sector. Design and implement scalable partner programs, including whitelabel sales partners, resellers, and affiliate marketing programs, to expand distribution channels and increase market penetration across key verticals and regions. Oversee the execution of digital and offline marketing initiatives, leveraging digital channels, traditional media, and strategic partnerships to maximise brand awareness and reach. Define, track, and optimise key marketing performance metrics (KPI) such as ROI, CLV, and conversion rates to ensure data-driven marketing efforts that enhance campaign effectiveness. Develop and execute a brand positioning strategy that supports Bhblasted's international growth, working closely with the business development team to ensure market entry and expansion efforts are successful. Supervise content marketing, PR, and communication efforts, ensuring that the messaging is consistent and effectively reflects Bhblasted's core values of sustainability, innovation, and social responsibility. Manage and inspire the marketing team, fostering a culture of innovation, continuous learning, and best practices across all marketing functions (social media, SEO, paid advertising, content marketing). Collaborate with internal teams (Sales, Product, R&D) to launch new products and services, ensuring that marketing campaigns are aligned with product timelines and business objectives. Build and maintain strategic relationships with external partners, including marketing agencies, tech providers, and media outlets, to ensure Bhblasted remains competitive and can quickly adapt to market changes. Lead the development of an affiliation program, targeting influencers, bloggers, and industry experts, to expand brand reach through partnerships that drive direct sales and new customer acquisition. WHAT WE WISH YOU'D BRING WITH Extensive experience in strategic marketing leadership, ideally in tech, digital advertising, or e-commerce industries, with a track record of driving growth and innovation across marketing channels. Demonstrated success in building scalable partner programs, including whitelabel solutions, reseller networks, and affiliate marketing programs to expand market reach and drive revenue growth. Strong understanding of both B2B and B2C marketing, with the ability to tailor strategies for different audiences, from enterprise clients to end consumers. Proven experience in managing cross-functional teams, collaborating with Sales, Product, and R&D departments to align marketing efforts with business goals. Deep knowledge of digital marketing trends and emerging technologies, with a passion for staying ahead of innovations in social media, paid advertising, SEO, and automation tools. NICE TO HAVE Experience in large-scale project management. Experience working in a rapidly changing and growth-oriented environment. Professional experience abroad outside of Italy. WHAT WE WOULD LIKE TO OFFER YOU Join an innovative team during an exciting phase of growth: be part of a true Made in Italy success story;Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program;Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact. Competitive Compensation Package in line with your experience;Portfolio of Benefits - pick what you like!Hybrid Work Setup;Innovative office in the heart of Caserta;Plenty of Team Events & Office Snacks;State-of-the-art hardware and software to make the magic happen!D, E&I STATEMENT At Bhblasted, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate.

ESG STATEMENT We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our career page.

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