Head Of Marketing Ne

Head Of Marketing
Ne
Liguria, Ne

AW LAB is a laboratory of "urban sport style" trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.

Born in '97, with the name Athletes World, now has more than 200 shops.

AW LAB is part of the Bata group, world leader in the footwear industry, with over 5, 000 stores in more than 100 countries.

AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them.

The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

**Posizione:**:The word LAB represents our attitude.

We address metropolitan, style-sensitive young people ready to mix and match, open to new ideas, curious, connected and digital-savvy.

The BRAND VALUES are Joyful, Stylish, Fashionable, Active, Dynamic, Connected, Up to Date!

**We are looking for an HEAD of MARKETING **who take care of the purpose of guiding AW LAB to be the biggest amplifier of the youth generation's voice!

The Head of Marketing is responsible for leading the Marketing function for AW LAB in Italy and Spain.

The purpose is to develop company brands' awareness and appeal, securing footfall growth in the stores and traffic to the web sites, whilst creating and driving marketing processes and capabilities.

Achievement of the objectives for brand awareness, the sales goals for each category in terms of T/O, sell-out, stock level and markdown.

Ensure financial targets and business growth are achieved, as well as customer expectations are met.

**With our Costumers at the heart, the key focus will be**:

- Ensuring all team members providing monitoring the delivery of the brand direction and recommending areas of improvement

- Responsible for creating and implementing a long-term communication strategy, producing a yearly commercial calendar plan.

He formulates and implements public relations strategies, selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities

- Provides strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company's vision, mission, and objectives in mind

- Advising internal and external stakeholders on issues relevant to the brand.

- Coordination of all corporate events and brand campaign

- Management and production of all materials relating to the Corporate Identity for the activities of internal communication

- Coordination of any sponsorship at national and local levels

- Management of the Creation of new materials for the communication point of sale: AW LAB product campaigns with internal people and exsternal agencies

- Management of development of photo and video shooting for AW LAB materials

- Management of production of all materials relating to the corporate identity for the store

- Multi-task, do market research and analyze results effectively, prioritize and influence stakeholders; understand the target market and its dynamics

**Requisiti**:

- Minimum of 5 years' experience in the role

- Mandatory previous experience as a brand manager or Marketing Manager in a FMCG company or communication department in a Retail company or production in ADV agency

- Be knowledgeable in marketing and public relations

- Sneakers addicted

- Fluent English, Spanish would be a plus

- Analytical and creative thinking

- Problem Solving

- Result and Detail Oriented

- Decision Making

- Stress Management

- Strong communication skills

- Creative and innovative

- Time management skills

- Highly motivated

**Altre informazioni:**:Timetable: Full-time

Workplace: Limena (PD) - Possibility to work in smart working for part of the week

Trade - Retail Sector