Head Of Performance Marketing Milano

Head Of Performance Marketing
Milano
Lombardia, Milano

We're looking for a Head of Performance Marketing to join our team.

You will oversee all marketing activities (SEM, Display, Affiliates, Mobile, Direct Mail, Social) You will also develop the performance strategy to help achieve our financial and product targets and test aggressively to find the best ways to convert our prospective sellers.

Reporting to the Chief Marketing Officer, you will be a critical member of the Marketing Leadership team to drive business results for the company.

You will work closely with numerous stakeholder teams including finance, product, sales and customer success.

**Responsibilities

- Allocate, invest, and optimize the performance media budget across all channels to meet our business targets

- Utilize data-driven methodology, analysis and measurement to improve the effectiveness and efficiency of our performance channels

- Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization

- Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally

- Innovate and implement test and learn strategies and drive scalable results

- Work closely with the wider marketing team to optimise audience strategies

- Ensure the budget is spent across performance channels efficiently

- Track and report on key performance indicators of media activity

**Requirements**:

- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, SEM, social media and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- A knack for identifying target audiences and you know where to find them to encourage engagement and conversions

- Experience in using WordPress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce

- Excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations

- You are a highly goal-oriented individual and have excellent communication skills

- You are open-minded, curious and a strong problem solver

- Marketing, Business Administration degree or related field

**Benefits

- Private Health Insurance

- Paid Time Off

- Hybrid work solution (home/office)

- Training & Development

**About Fido

Helping companies know their customers with the power of digital footprints is the vision driving our strategy.

More than just an API, Fido is a company, a group of exceptional individuals who aren't afraid to create the change they want to see, whether that's in engineering, marketing or finance.

Our offices are in Milan and we are constantly looking for talents ready to join the Fido adventure.