Head Of Reserve, Italy Milano

Head Of Reserve, Italy
Milano
Lombardia, Milano

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.

Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. About the roleAre you our new Head of Luxury brands for Italy? Do you have a passion for the luxury world, on-trade environment, and can you balance strategy and execution? Are you an inspirational leader and people manager? We are looking for you!Italy has been identified as a growth market at a global level, particularly for the potential of luxury business, and we are looking for the Head of the Reserve portfolio. You will lead the Reserve (Luxury portfolio) commercial strategy for Italy across all channels, growing the business in a balanced way, ensuring the right focus, strategy, plan, and implementation to grow double digits in line with Italian ambition toward F27. You will be responsible for leading the sell-out team looking after the TOP TIERS accounts across Italy, ensuring our Reserve brands shine and build a halo effect across the rest of the country. Main Responsibilities:Full Italy Reserve P&LLead commercial strategy for Reserve in Italy (not only Trend leading accounts)Work with Head of Channels to define commercial policy for Reserve brands, ensuring the right channel balance and strategy focusCo-lead promo plan across channels for Reserve brands with RGM and HOR SEResponsible for TLA channel, Gold and Silver outletsLead a sell-out team looking after TLA, Gold, and Silver outlets through 1 9 people (RAE and AE) and 6 Field specialist CPMBe point of reference for Reserve in ItalyWork in partnership with Reserve customer marketing team, TLA, WHS, C&C and Off trade customer marketing teams to ensure the right plan for Reserve brandsWork in partnership with SE Head of Reserve to ensure SE and Global luxury strategy is implemented with an Italian lensTo be successful in this role you will need:Develop the strategy and executional plans, including: Commercial strategy for Reserve, Commercial planning, Contact and coverage, Commercial investment, Business forecasting, Client and customer plansUnderstand and drive commercial business opportunities, including: Channel dynamics, Client understanding and adaptation, Segmentation and prioritization, Understanding of full market, region and industryDrive the performance of the team, including: Continued mentoring for performance and development, Review of important business metrics, Own financial performance of team and area, Ensure compliance and business integrity are part of team cultureAchieve execution, including: Activation and end to end execution of activation plans for on-trade channel, Category management, Sophisticated customer and client negotiations, Management of commercial relationshipsMeasurement & evaluation, including: Promotional efficiency & evaluation, Data, analytics & interpretation – shifting insights to actionTop functional capabilities for this role: Highly connected with the luxury environment, Deep understanding of what is important to customers, Has their finger on the pulse of industry trends, Category Knowledge across Spirits and TBA (Total Beverage Alcohol), Skilled in developing customer and partner dedication, Operates proactively – and where vital reactively - to beat competitors, Lead Coaches and is a role model for the Reserve teamAbout youCrucial experience required:Significant commercial experience, specifically in Luxury (previous luxury hospitality expertise is a plus)Deep understanding of and passion for consumers, shoppers and categoriesHighly commercially aware, creative and astute with strong financial and analytical skillsSuccessful management of senior collaborators at all levels, resulting in strong and positive outcomesOutstanding strategic relationship manager with ability to plan strategically with customers and link strategy into implementationPeople management experience of broad teamsAble to coach both functional and leadership capability development in commercial leadersFluent in English and ItalianWorking with usFlexibilityThis is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours.

Please talk to us about what flexibility means to you and don't let anything stop you from applying. Diversity statementCelebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".

This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings. Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.

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