Heavy Duty Product Marketing Specialist Calderara di Reno

Heavy Duty Product Marketing Specialist
Calderara di Reno
Emilia Romagna, Calderara di Reno

Mission**:

Reporting directly to D&P Product Marketing Manager, your mission will be to ensure Heavy Duty Product Marketing strategy implementation, guaranteeing definition and communication of products value proposition and acting as a product evangelist to build awareness and understanding.

**Main Responsibilities**:

**Market Analysis & Product Positioning

- Analyses and tracks globally market, technology, competitor and customer requirements and trends related to product and solutions

- Understands and set tool of analysis of the current market segmentation and related product and solutions positioning

- Identifies new market opportunity in relation to BU sectors and defines opportunities of improvements

- Collaborates with company stakeholders to define products and solutions roadmap by translating customer needs and value analysis to identify new products/solutions opportunities

**Go to Market

- Prepares business plans focused on business development for a defined market

- Defines the go-to-market strategy including definition and communication of product value propositions and product positioning

- Creates the go-to-market planning defining the activities, the timing and the costs to execute a successful product release, promotion and its sale to customers

**Communication & Promotion

- Implementation of the product market/sector communication strategy

- Contribute to develop key messaging for events, trade shows channels and communication media

- Develop sector sales tools (presentation, guidelines, fighting guide etc. . ) with the aim to share key technical aspect, customer benefits and competitors' knowledge

- Cooperate with Strategic Marketing & Communication, Sales & Business development and R&D to update the commercial product documentation (catalogues, website)