Infection Prevention Portfolio Manager Bardi

Infection Prevention Portfolio Manager
Bardi
Emilia Romagna, Bardi

Reporting to the Country Marketing Director this role works closely across the Country IP platform for all sectors.

The Portfolio Manager is responsible for all product marketing needs of the disinfectant portfolio, creating a value proposition for each sector.

This includes:

portfolio rationalization and optimization; product improvement and development; P&L of assigned portfolio; and downstream marketing to support sales efforts.

This role supports a growing portfolio of infection prevention products and supports a number of market segments with specific focus on the Healthcare and BSC (Building Service Contractors) sector

Integral to the success of this role is the ability to build and maintain relationships across functions, teams and seniority levels - both with internal and external stakeholders.

The Portfolio Manager will partner with internal stakeholders like Regulatory, Demand planning, TCS and Finance to optimize the product portfolio in the country.

Additionally, this position will interface with the Business Units' Sales and Marketing professionals to drive product sales and determine strategic direction of the portfolio.

KEY RESPONSIBILITIES

Partner with sector and portfolio teams to develop an successful value proposition and product line marketing strategy for Diversey for disinfectants

Update all online resources for internal and external stakeholders and markets, to ensure our product messaging is clear and concise.

Responsible for product portfolio and marketing leadership and execution of strategic goals for the Infection Prevention portfolio

Manage the portfolio by deploying world-class innovation launches that drive significant growth and profitability

Analyze portfolio performance along key metrics, draw implications and develop recommendations based on key market trends

Develop an in-depth understanding of Healthcare and Infection Prevention market & competitive position, report back on competitive moves and unmet customer needs

Build product strategy that moves Diversey's Italy Infection Prevention portfolio forward by expanding current product mix and growing into adjacent product portfolios.

Manage product line maintenance and simplification initiatives.

Work with Platform teams to vet, prioritize and execute localrange maintenance needs

Able to manage multiple, complex development projects while supporting the needs of existing product portfolio

Support sales and sector marketing in the development of portfolio-specific customer proposals, sales presentations and key customer program implementations

Key Deliverables

Achievement of Growth Objectives

Market needs analysis

Value proposition tailoring and deployment by sub-sector

Tools and reasons to believe

Go to market planning and execution

Portfolio alignment and offering

Online commerce planning and execution

Outreach and building of targets with communication strategy

REQUIRED QUALIFICATIONS:

Bachelor's Degree in Business or related field or sufficient related work experience

5+ years experience in the healthcare/ambulatory or adjacent markets B2B marketing

5+ years experience in digital marketing, and analytics

3+ years experience in market research and planning

Requires strong communication and presentation skills, financial acumen, project management and leadership skills

ADDITIONAL QUALIFICATIONS:

Ability to work cross functionally with teams to balance solutions in accordance with budget, schedule and tools

Professional and effective facilitation skills - Should be able to facilitate group discussions

Ability to work in a fast paced environment - Should be able to multi-task with proven follow-through and adherence to changing priorities and deadlines

Attention to detail - Should be able to complete accurate data entry and develop accurate written materials

Strong market research and planning with successful execution and measurement

Collaborative team player - Should be able to establish solid working relationships with stakeholders

Professional communication skills - Should be able to communicate with peers, customers and vendors both via verbal and written communication

Technical Communication Skills - Ability to effectively communicate technical concepts, findings & recommendations to leadership

Ability to influence customer behavior using new ways of thinking, change habits, increase awareness, engagement, trial and acceptance

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