Insight Analyst Milano

Insight Analyst
Milano
Lombardia, Milano

Working at We Are Social requires a high level of flexibility, common sense and versatility.

We're always looking for people with a pro-active, 'can do' approach.

We're looking for an** Insight analyst** to work across a number of** forward-thinking brands**.

Our ideal profile is a **qualitative research specialist**, with experience running end-to-end research sprints that incorporate methodologies including ethnography, textual analysis, in-depth interviews, and focus groups.

The Insight analyst is a curious person, **observing and analysing contexts and phenomena in culture and society.

He/she is a socially-savvy qualitative researcher with a** flair for strategic thinking **and a **passion for popular culture**.

If you think you are a match, your work will be pivotal to **brand, content, campaign and editorial strategy.

** You will work to understand the whys_ and wherefores of things_, **producing insight and strategy propositions to inspire new content and creative ideas**.

You will research on cultures and subcultures; communities, social and cultural trends; behaviours, attitudes and perceptions; ultimately **turning understanding into actionable insights.

You will be responsible for:

**Insights

- Work with mixed-methodology research proposals that get to the heart of the client's problem, and ultimately** lead to insights that can inform strategies and inspire creativity**.

- Running research projects end to end, ** from data collection through to delivery.

**:

- Demonstrating a **prowess for storytelling, and a vision **for what final deliverables will look like, being able to deliver a streamlined and easy-to-digest final deliverable with a clear narrative for clients.

- Driving the social insight agenda within the agency, ensuring that junior members fully understand the concept of social insight and how this is applied to briefs.

**What does the role involve?

- Insight generation to feed into social strategy

- Audience profiling and deep dives

- Competitor positioning and analysis

- Understanding wider societal trends that impact category, brand, audience and product

- Overseeing and teasing out insight for regular reporting

- Presenting research and insight to clients

**Requirements**:

- Knowledge of English (written / spoken).

- Knowledge of analytical tools in relevant areas, such as social listening (e. g.

_Brandwatch, Talkwalker, _ etc.

), audience analysis (e. g.

_GWI, Audiense_), trend scouting (e. g.

_Nextatlas, Canvas8, Foresight Factory_) etc.

- Cultural intuition - this person must be engaged with current affairs and popular culture, be actively curious about it, and have a knack for pulling out insights around it that are useful for our brands.

- 4+ year's experience in digital / social agencies

- Curious and proactive in nature

- Ability to manage multiple projects at the same time and deliver against deadlines

- Ability to thrive under pressure

- Ability to communicate at a senior level

- Collaboration with senior stakeholders within We Are Social

- Excellent understanding of qual research, survey writing, planning and moderating focus groups, ethnography

**Benefits

Hybrid work