Insights Specialist Milano

Insights Specialist
Milano
Lombardia, Milano

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation.

Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities. - Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence.

The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

**JOB PURPOSE**RESPONSIBILITIES

- Ownership of the design and maintenance of Adobe Analytics dashboards on MiuMiu, Church's and Carshoe digital properties

- Develop insightful

- Develop metrics, dashboards and reports using enterprise tools (Adobe Analytics, ContentSquare, Qlik Sense) to minimize funnel abandonment, optimize customer experience and improve conversions

- Deliver ad hoc analysis and insights to multiple stakeholders, suggesting actionable recommendations to improve sales, customer retention, conversion rate

- Monitoring on a regular basis (daily/weekly/monthly/yearly basis) the e-commerce websites performances scouting for issues, opportunities and identify focus areas

- Set up and monitoring of A/B tests, and production of a full performance documentation

- Set up and monitoring of advertising performances

**KNOWLEDGE AND SKILLS

- 1 - 3 years of experience in web and app analytics focused role- Bachelor or Master's degree in Computer Science, Engineering, Operations Research, Maths, or related STEM discipline. - Full professional expertise in analyzing user flows, in

- and cross-page optimization, both on web and app environments- Full professional expertise in setting up and analyze A/B tests, both on Websites or App environments- Full professional expertise on Adobe / Google Analytics and ContentSquare- In-depth knowledge setting up and monitoring advertising performances- Full professional expertise on Microsoft Office Suite- Experience on data visualization tools is a plus- Knowledge of Python or other data analysis programming languages is a plus- Ability on setting technical tracking documentation for developers, both app and web is a plus