International Brand Manager Sanpellegrino Italian
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**Position Snapshot**:
- Sanpellegrino in Italy, Milan headquarter
- Permanent contract
- Business Bachelor or equivalent
- Minimum 5 years of experience in Generating Demand, 3 of them gained in Marketing
- experience in packaging & consumer communication is mandatory
- experience in managing factory coordination is a plus
- Availability to travel
- Proficiency in English and Italian
**Position Summary**:
Delight target consumers, build a strong brand and generate strong brand building results
**A day in the life of. . . **:
- Support in defining and activating Brand Purpose, Brand Essence, Brand Architecture and Brand Positioning Support in defining and activating Brand Purpose, Brand Essence, Brand Architecture and Brand Positioning
- Help in developing and managing Global Brand Guidelines.
Develop and manage Global Packaging: work with local and international packaging agencies; provide recommendations and guidelines to countries for local implementations
- Manage 60/40+ process to delight consumers accordingly to sugar reduction policy
- Support in managing and activating brand portfolio strategy in a multicategory/multichannel perspective
- Execute Global brand Innovation strategy and & Pipeline.
Support in managing Bigger, Bolder and Better Global innovation & renovation: from concept test in different countries, to factory development, to toolkit launch for markets (packaging and formula).
Collaborate actively with Innovation team and plants.
- Support in managing and executing BBNW process and the development of the global campaign on multi-tounch points for all the markets.
Work in partnership with communication and digital agencies and ensure that the brand communication contributes to enhancing the brand image.
Support key markets in Local adaptations and implementation of global campaign
- Contribute to develop and execute strong, functionally aligned global brand and ICP plan.
Support markets in ICP implementation.
Track and monitor the markets' performance, health, strategic alignment and PFME investments.
- Coordination of cross functional teams to support the factories' activities for the execution of inno/reno/compliance projects.
- Manage PFME and non recurring investments to the markets
**What will make you successful**:
- Soft skills are key in a position that support in driving all the markets: strong insight and listening skills, passion, results focus and flexibility.
- Active player within a matrix organization with experience of on project multi-disciplinary teams
- experience in driving as project leader multifunctional projects
- Entrepreneurial Leadership
- Curiosity, Flexibility and Empathy
- Passion for food, premiumness and italianity
We are Nestlé.
We are the **_Good food, Good life _**company.
- Good food, Good life _is our promise, it is a daily commitment.
It is only thanks to our people that we can make a difference and realize this belief: we call them **_Good People _**.
At Nestlé, we believe that **recognition, inclusion and valorization of diversity **can make us grow both as individuals and as a company.
This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.
We believe **diversity is a winning factor **and we always encourage our people to share ideas and collaborate.
Here at Nestlé you will also be able to be part of the **Emotional Communities **, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.
**LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism **are just some of the communities that you can be part of.
**Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.
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