Internship Marketing & Digital Storytelling Bardi

Internship Marketing & Digital Storytelling
Bardi
Emilia Romagna, Bardi

Assago (MI), Lombardia

We are looking for a Marketing Intern to join our Goodyear Commercial BU for an internship experience.

The Intern will get first-hand experience on digital activities as part of the lead generation strategy.

He/she will learn how to manage a new website launch, strategize new digital campaigns based on market analysis.

The trainee will work together with several company's departments (PR&Comm, Sales, Pricing etc. . ) and relate with external agencies.

The Intern will be inserted in the commercial marketing department where he/she will support the Marketing Manager in achieving the objectives assigned to the brand.

**Primary Responsibilites

- Contribute to set up new digital marketing campaigns from definition of objectives to the tracking of results

- Overview of press releases and social media content to ensure graphic impact

- Manage new website launch and SEO optimization to increase traffic and lead generation

- Maintain relevant marketing assets in Showpad to streamline salesforce usage

- Validate marketing assets translations via Transperfect to ensure localization efficacy

- Manage Direct Marketing activity through Hybris and C4C to ensure communication continuity

- Support Market Analysis by collecting data and updating relevant dashboards to track market insights

- Support Events organization to optimize customer experience

**Job Requirements

- Master's degree in marketing, economics, communication or journalism

- Fluent in English and Italian, both written and spoken

- Knowledge of Microsoft Office 365 package

- Analytical and problem solving skills

- Ownership, independence to work in a fast-paced and dynamic environment

- Capacity to build trustful relationship in all levels of organization

- Outgoing and dynamic personality with a high level of energy and drive