It-Marketing Lead Gi & Lung Lazio

It-Marketing Lead Gi & Lung
Roma
Lazio, Lazio

Passion for Innovation. Compassion for Patients. **:

With over 120 years of experience and more than 17, 000 employees in over 20 countries, Daiichi Sankyo is dedicated to discovering, developing, and delivering new standards of care that enrich the quality of life around the world.

In Europe, we focus on two areas: The goal of our Specialty Business is to protect people from cardiovascular disease, the leading cause of death in Europe, and help patients who suffer from it to enjoy every precious moment of life. In Oncology, we strive to become a global pharma innovator with competitive advantage, creating novel therapies for people with cancer.

Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries and Canada.

IT-Marketing Lead Gi & Lung

Oncology Business Division (OBD)

Daiichi Sankyo Italy

**The position**:

As the Marketing Lead for Oncology you will take ownership of and champion the national brand plan, driving a customer-centric approach and aligning with Daiichi Sankyo's objectives. Your role will involve strategic planning, collaboration, and project management to ensure successful brand implementation and revenue growth.

**Key Responsibilities and Performance Metrics**:

1. Financial Planning and Management:

- Develop and justify revenue and expenditure forecasts, ensuring alignment with Italian and European planning processes.

- Monitor and address variance in sales forecasts and cost budgets, taking corrective actions as needed.

- Allocate and control promotional budgets in consultation with the line manager.

- Identify opportunities for synergies within the brand portfolio.

2. Customer-Centric Brand Planning:

- Develop and champion a customer-centric brand plan aligned with Italian and European planning processes.

- Align planned activities and expenditure with brand strategy and European direction.

- Monitor and report on performance against plan, adjusting tactics as needed.

- Foster innovation and entrepreneurial spirit within the brand plan.

- Utilize market and customer insights to drive innovation and refine strategy.

3. Collaboration and Services Commissioning:

- Collaborate with the marketing team to define and prioritize organizational goals.

- Commission marketing team members for brand plan implementation.

- Hold individuals accountable for agreed roles and responsibilities.

4. Cross-Functional Collaboration and External Engagement:

- Engage internal and external stakeholders to gather insights and drive successful plan implementation.

- Champion the brand within the organization and leverage media for maximum impact.

- Develop a professional network with key stakeholders to enhance performance.

- Lead key projects across multidisciplinary teams.

- Acts as ambassador for the overall Oncology marketing strategy with focus on cross-functional collaboration and the implementation of marketing activities.

- Drives the cross-functional brand planning and budget process (including the definition of CSFs and KPIs).

5. Leadership and Development:

- Demonstrate strong leadership behaviors and drive high standards within the marketing team.

- Support Daiichi Sankyo's vision and contribute actively to the Italian and marketing team goals.

- Foster personal and professional development within the team.

- Foster Collaboration behaviours in alliance environment

6. Market Expertise and Decision-Making:

- Maintain expert knowledge of market, competitors, clinical data, and best practices.

- Utilize expertise to inform effective decision-making and counter tactics.

- Foster understanding and collaboration with European colleagues.

7. Project Management Excellence:

- Utilize advanced project management techniques and software for successful outcomes.

- Provide coaching and mentoring support to colleagues in project management.

- Continuously improve processes based on project insights.

**Qualifications**:

Essential:

- Extensive brand management experience across diverse therapy areas and customer groups.

- Track record of leading and influencing teams.

- Successful management of multiple projects within tight timelines.

- Budget management and investment decision-making experience.

- Proficiency in Microsoft Office software.

- Full driving license.

- ABPI qualified.

- Degree-level education, preferably in life sciences.

- English fluent

Desirable:

- Experience in the relevant therapeutic market(s).

- Previous pharmaceutical sales representative experience.

- CIM qualified.

- Project management qualifications.

- International marketing experience.

- Established network of professional contacts.

- Line management experience in related functions.

- MBA

**Why work with us? **: