Jr. Consumer Engagement Specialist Milano

Jr. Consumer Engagement Specialist
Milano
Lombardia, Milano

BASIC PURPOSE OF THE JOB

Execute all activities related to Zegna Communities management, from database maintenance and calendar planning to gifting coordination, ensuring follow-up and monitoring the results of initiatives.

**MAIN RESPONSIBILITIES

Execution of

**Zegna Communities gifting**:

- Support in the activities related to gifting for Circle 300 VIP clients and other Zegna Community members (eg: Christmas gift)

- Follow up on impact of the related initiatives to ensure that VIP picked up the gift in store and that all newly learn qualitative insights have been captures on clienteling app

- Generate report with performance of initiatives (eg conversion of pick up to recipients; success rate of up-selling, etc)

Maintain and enrich

**Zegna Communities database**:

- Keep all VIP details up to date (preferred language, contact information, marital status, job occupation, gift receipt, attendance to events, feedback on products etc)

- Enlarge database by collecting leads generated by trips of Zegna top management

**Communication calendar**:

- Execute on Circle 300 calendar and other Zegna communities initiatives by providing lists of recipients in line with strategy laid out by Head of Consumer Engagement

- Work with marketing/content team to ensure that content is ready when agreed as per editorial/communication calendar

**BACKGROUND AND PRINVIPAL SKILLS REQUIRED

- Attentive to details

- Project Management

- Analytical skills

- High flexibility and reactivity

- Good communication skills

- At least 1 years of experience in similar roles, preferably in the Retail environment

- University Degree (preferably Business Administration or Marketing)

- Fluent English