Lead - Brand Marketing, South Milano

Lead - Brand Marketing, South
Milano
Lombardia, Milano

AT A GLANCE Welcome to On!

As one of the world's fastest growing premium sportswear brands On is making waves globally in sports footwear, apparel, and accessories through pioneering technology, bold innovation, and a commitment to sustainability.

Having already inspired millions of runners worldwide, we're broadening our reach—and to support our journey, we're seeking a Brand Marketing Lead to drive brand communications and enhance the consumer experience across France, Italy, and Spain.

In this role, you'll lead the planning and execution of upper-funnel marketing campaigns and brand initiatives across the region, accelerating our brand visibility and impact.

Reporting to the Head of Marketing for EMEA South, you'll collaborate closely with Country Marketing Leads and the EMEA Regional Brand Communications team to launch our global brand and product campaigns with a local focus, creating a cohesive and compelling brand experience across Southern Europe.

YOUR TEAM We are On's EMEA Marketing team, and our mission is clear: to amplify On's brand and deeply engage with our fans and communities.

How do we make this happen?

Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns.

At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.

As part of a forward-thinking sports brand, the On Marketing team thrives in a dynamic, fast-paced, hands-on environment driven by innovation.

Our passion and energy are reflected in every consumer experience and partnership, bringing the Global brand story to life in Europe with local relevance and inclusivity.

Join us on this journey as we continue to move and inspire!

YOUR MISSION Understand and represent the different communities we serve in the South region, from running to tennis, training to trail, lifestyle and fashion.

Serve as an ambassador for the On brand within the Sub Region and across the marketing organization as needed.

Act as a leader, fostering the growth and development of the South Marketing team.

Bridge teams by translating Global concepts and Regional strategies into impactful local execution.

Craft and bring to life an impactful, integrated brand marketing plan that ensures a cohesive brand experience across all channels.

Champion On's brand growth among key communities, building both brand desirability and credibility as the leading premium performance brand.

Elevate the brand experience and sub regional team output across brand and product campaigns, content creation and activation, channel expansion (digital), communities, partnerships, PR and events.

Stay connected to the market and consumer landscape, reporting on social trends, sentiments, and broader societal topics to inform strategic business decisions.

Drive measurable impact by boosting brand awareness, shaping brand perception, and increasing consumer engagement and loyalty.

YOUR STORY Visionary connector with a proven track record in strategy development and team alignment for successful execution.

Holistic thinker with a strong grasp of business impact and a big-picture mindset.

Skilled in project and stakeholder management, combining innovation with a hands-on, results-driven approach.

Digital native with deep expertise in integrated marketing and multi-channel campaign execution.

In-depth knowledge of the active consumer and lifestyle segment, particularly in running.

Resilient and adaptable, with a proven ability to thrive in fast-paced environments—leading with energy and focus to keep momentum high.

Excellent communicator—open-minded, respectful, and articulate in both spoken and written forms.

Fluent in English and either French or Italian (Spanish is a plus).

Experience working with critical marketing success metrics and KPIs.

5+ years of relevant experience in Brand Marketing (in-house or agency side).

Willing to travel based on business needs.

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