Lead Generation Manager (Freelance, Remote) Lazio

Lead Generation Manager (Freelance, Remote)
Roma
Lazio, Lazio

Company Overview

**Who we are looking for?

SPACE44 is seeking a Digital Growth and Acquisition Specialist to lead our B2B lead generation efforts.

This role is central to our digital strategy and requires a deep understanding of B2B dynamics, complemented by data-driven digital marketing skills.

The main responsibility is to create and optimize a consistent lead generation funnel suitable for the international IT Staff Augmentation market.

**Responsibilities

- **Audience Insight & Strategy**:Dive deep into understanding our B2B audience, refining and evolving our client avatar for maximum relevance in the staff augmentation domain.

- **USP Integration**:Wave our USP into every digital campaign, highlighting SPACE44's unique value in staff augmentation.

- **Digital Campaign Execution**:Design and manage digital advertising campaigns on platforms optimal for B2B lead generation, such as LinkedIn, Google Ads, and specialized B2B networks.

- **Lead Quality Focus**: Prioritize the generation of high-quality leads that are primed for call conversion, understanding the high lifetime value associated with each potential client.

- **Performance Analysis**: Regularly review and optimize campaigns, ensuring they resonate with decision-makers in businesses we target.

- **Organic Growth**: Lead efforts in SEO, content marketing, and other organic strategies to ensure SPACE44 is top-of-mind in staff augmentation discussions.

- **Collaborate**: Work in tandem with the Customer Success and our Creative team, ensuring the leads generated are primed for conversion in subsequent interactions.

- **Industry Trends**:Stay on the cutting edge of digital growth trends, especially as they pertain to the B2B space and staff augmentation industry.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Business, or a related field

- At least 3-5 years of experience in digital marketing, with a focus on B2B lead generation and acquisition

- A minimum of 2-3 years of experience in developing and integrating USPs into digital campaigns is desired

- At least 2-3 years of LinkedIn, Facebook and Google Ads campaign Management

- Experience in the staff augmentation industry or similar B2B domains is preferable

- Previous experience in SEO, content marketing, and organic growth strategies is desirable

- Demonstrated expertise in lead generation strategies, brand and digital marketing campaigns

- Proficiency in marketing automation tools, CRM platforms, and analytics software

- Strong analytical skills with the ability to track, measure, and analyze campaign performance

**Key Skills

- **Audience Analysis Expertise**:Ability to conduct thorough market research and insight gathering to comprehend and cater to the B2B audience

- **Branding Acumen**: Proficiency in consistently integrating and showcasing the USP in all digital touchpoints, ensuring brand consistency

- **Digital Advertising Mastery**: Demonstrated experience in designing, executing, and managing digital campaigns, especially on platforms tailored for B2B outreach

- **Lead Generation & Qualification**:Strong capability in not only generating leads but ensuring their quality aligns with SPACE44's standards and potential lifetime value

- **Data-Driven Decision Making**: Proficiency in using analytics tools, interpreting campaign metrics, and optimizing for better performance

- **SEO & Content Strategy**: Proven experience in driving organic growth through SEO best practices and content-driven strategies

- **Team Collaboration**: Effective interpersonal and collaboration skills, ensuring smooth coordination with internal teams, especially Customer Success and Creative

- **Continuous Learning**:Eagerness to stay updated on industry trends, particularly in the digital B2B and staff augmentation sectors

- **Communication**: Strong verbal and written communication skills, crucial for both external campaign messaging and internal collaboration

**Benefits

- Embrace a true remote working lifestyle and enjoy a non-linear work day that aligns with your productivity and personal life balance

- Be a part of a rapidly scaling business and market, and play a crucial role in driving the company's success

- Work with the latest and most innovative tools and systems in a fully digital business environment

- Take ownership of your role with a high degree of accountability and responsibility

- Continuously develop and grow coaching, training, and self-development, with half-yearly performance reviews focusing on both fair compensation and personal and professional development opportunities

- Experience working in a cutting-edge SAAS system environment, staying ahead of industry trends and advancements

- Guaranteed 40h working week to ensure an outstanding work-life balance