Luxury Living Group E-Commerce & Crm Specialist BOLOGNA

Luxury Living Group E-Commerce & Crm Specialist
Bologna
Emilia Romagna, BOLOGNA

Responsibilities

The E-Commerce & CRM Specialist will be part of Luxury Living Group Marketing Team and will be responsible for the planning and execution of E-Commerce program and CRM to drive online sales and brand awareness through internal E-Commerce platform and Marketplaces.

He/she will be also responsible for driving sales and increasing conversion through Merchandising, Marketing and Customer Experience philosophy development.

He/she will analyze site performance and execute digital merchandising and marketing strategies for product demand and continuous online growth and support the adoption of a customer centric mindset.

He/she will be also responsible for the adoption of CRM and Marketing Automation tools.

**Activities

- Responsible for product catalogue management and merchandising.

- Manages online merchandise presentation, and executes effective position of products based on sale, inventory and trends.

- Responsible of ongoing improvement to the e-commerce website including product descriptions, images, order/hierarchy of products, partnering with the relevant stakeholders to execute site changes using Adobe Experience Manager 6. 5 (Sites e Assets).

- Stock controlling for setting up a product photo shoot and implementing promotions.

Leading rich content development to ensure traffic growth and conversion.

- SEO optimized content writing and diversifying content strategy across multiple devices.

Monitoring KPI'S to enhance web experience, optimize engagement and maximize conversion.

**Skills and Knowledge

- Excellent written and verbal communication skills and developed interpersonal skills.

- Must be highly organized and detail-oriented.

- Proven experience in planning and managing the development and maintenance activities of the above systems, in collaboration with the local and international Group IT team

Analytical skills to direct and manage digital metrics, interpret data, formulate strategies and execute initiatives related to global online business growth.

- Strong understanding of sales and marketing fundamentals with Knowledge of financial KSFs and KPIs, specifically focused on measuring and steering internal and external e-commerce activities.

- Team collaboration and consensus-building skills, with ability to effectively work with cross-functional teams.

- Readily adapt to new processes/technologies and change and help others operate flexibly.

Ability to work in fast pace environment.

**Education & Work experience

- Bachelor's degree in Business, Marketing, or related degree.

- 5-6 years of progressive experience in E-Commerce, Digital Marketing Projects, Site management.

- Knowledge of CRM and Marketing tools (preferred MS) and Magento Commerce Cloud is mandatory.

**Work location**: Forlì (FC) or Milan (MI)

Our company is an equal opportunity employer.