Manager, E-Commerce Macerata

Manager, E-Commerce
Macerata
Marche, Macerata

Journey with us!

**Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world

**POSITION** **OVERVIEW**:

**Key Responsibilities

Manage key conversion points in the e-commerce funnel on Silversea

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- Increase e-commerce funnel efficiencies from lead generation to e-commerce funnel abandonment and transaction check-out completion Manage and optimise landing pages website calls-to-action (CTAs)

and lead-generating forms

- Manage A/B tests and continually measure and optimize the performance of CTAs Maintain and share e-Commerce dashboards and business intelligence reports to enable an ongoing testing learning and improvement cycle

- Optimise traffic conversion paths Optimise digital performance campaign across subchannels to maximize leads and digital sales production

- Increase conversion rates and drive marketing-qualified leads for the Direct sales team Accountability for optimizing the efficiency of the digital media campaigns based on the assigned budget with specific reference to bottom-of the funnel campaigns and performance media spend like retargeting SEM (approx

$10-12M on a yearly basis)

**Job Requirements and/or Qualifications expected

Education and experience:

Equivalent experience in optimization of digital performance/conversion-driven campaigns- Equivalent e-Commerce marketing experience within a fast paced data centric analytically driven environment

- Previous experience in a similar role in an OTA or travel company preferred Equivalent experience with web analytics tools required Knowledge of tools (ex Google Optimize Optimizely Adobe Target) for A/B testing

- Proven knowledge and practical use of Google Analytics and G4 Experience of collating data through online surveys online feedback session recordings heatmap scroll-map

etc) in order to collect insights for improvements Expert level experience with Excel (pivot tables complex formulas statistical analysis)

- Business understanding of UX/UI requirements

Essential qualifications and skills:

- Understanding of emerging technologies Experience of working under pressure and tight deadlines

- Continuously striving for self-development Ability to convince and motivate others

result-orientation with a high level of initiative

Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon

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