Manager Market Research (M/F/D) - Market Insights & Analytics Bardi

Manager Market Research (M/F/D) - Market Insights & Analytics
Bardi
Emilia Romagna, Bardi

Position Responsibilities:Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent processDefine and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys)work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech. bring research to life by storytelling, and lead key insights into discussions and strategymanage multiple vendors, timeline and executing research across key clusters (globally)Serve as a central contact for all market research needs, supporting campaigns, new product development and sales base researchSet professional standards and ensure compliance with guidelines rules in implementingArchiving and management of the acquired and collected data materialCollaboration in the creation of revenue and sales modelsCritical Deliverables:Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial). Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared. Lead, execute and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisionsTesting, development and, if necessary, application of new market research approaches and methodsDrive insight driven decision using "so what" mindset, in explaining research results and providing clear guidelines on recommendationsExecute and serve as a VOC expert, including survey creation, design and execution to derive insightsQualifications:Master's Degree in Marketing, Business Administration, Economics, Statistics or other relevant subjects3-5+ years' experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is requiredMust be able to manage and develop interns and contractorsWell-rounded experience with various research tools and methodologiesKnowledge of statistical tools and methods like correlation, regression, and multi-variate analysisAdvanced data mining and visualization skills; experience with Tableau or similarExperience working with large data sets originating from multiple sourcesability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritizationStrong project management and organizational skills, attention to detail, and accuracyVery good presentation, verbal and written communication skills to influence others and inspire actionCollaborative, team player, builds strong relationshipsExperience in the healthcare industry is preferred. Technical understanding of Marketing Operations tools, including Campaign Management. Experience in survey design and tools like Qualtrics and/or other survey platformsExposure to programming skills and statistical modeling (like SAS or R or Python)Fluent English language skills; additional language skills (German, Spanish, etc. )

would be a plus #J-18808-Ljbffr