Market And Performance Analyst Manager Milano

Market And Performance Analyst Manager
Milano
Lombardia, Milano

Who we are

**Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care.

More than 17, 000 professionals every day in a network of 11, 500 points of sale / service centers / affiliates, give back the joy of hearing, feeling and living to thousands of people across the world.

**In Amplifon we believe people are the most important component of our success.

Thanks to our best-in-class Hearing Care Professionals and front and back office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers.

We believe that it's only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career.

**What we are looking for

**_Key Responsibilities & Activities _

- **In a nutshell**: be the **_customer centricity evangelist _**within Marketing Department and beyond;**:

- **Reports directly to marketing director **.

- **Execute explorative analysis on Customer Database and connecting the dots with other info sources (business and product performance; digital; NPS etc) to enable deeper and more rounded understanding of customer profiles and overall business trends to be leveraged for creating new marketing **campaigns**and offers and new initiatives in general within marketing department.

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- **Execute ex post analysis on marketing campaigns, with focus on CRM, to assess and qualify effectiveness and channel**:

- **Dashboard analysis, development and optimization **.

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- **Support CRM contact plan definition through CRM funnel analysis and forecast to assess contact plan consistency vs **budget**.

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- **Derive from the analysis insights that can form recommendation for other sub-functions within marketing (ex: development of new product/ service offering to Customer Offering team; dedicated partnerships to be leveraged with customers segments to New Business Development team etc)**:

- **When quantitative data requires more qualitative rounding, lead the set-up of dedicated market research (ex: Voice of the Customer; Mystery Shopping etc)**:

- **Deploy Customer and Market insights back to multifunctional and Leadership Team through the creation of dedicated routines so that everyone shares the same customer vision and acts accordingly

**What you'll need

- **Experience in connecting the dots between numbers, human insights and business: we do not need just a data cruncher but a business manager.

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- **Has a bias for market understanding: an experience in market research or adjacencies is a great plus.

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- **Is a people hero: can discuss about insights beyond data and not only data stand-alone and engage other people in business transformation around it**:

- **5+ years of experience manipulating data sets, has a Master's in Statistics, Mathematics, Computer Science or another quantitative field**;**:

- **Experience using statistical computer languages (R, Python, SLQ, etc. )

to manipulate data and draw insights from large data sets**;**:

- **Experience in setting-up dashboards in order to provide a continuous monitoring of relevant business KPIs to the management**:

- **Experience translating complex methodologies in simple insights in order to empower all the functions to their actionability**:

- **Excellent written/ verbal communication skills for coordinating across teams**:

- **A drive to learn and master new technologies and techniques**:

- **Strong problem-solving skills