Market Intelligence Specialist Luxury Division
Mission and defining characteristics
- Be the Point of Reference for the Zone Reporting (markets & sell-out), supporting the Retail Director
- Manage Reporting and Data analyses, creating a new integrated way of looking at Retailers data (sell-out, consumers' intelligences & digital analytics)
- Own the reporting of the Activations Performances by Retailers/POS (sell-out, SOM Animated and not Animated, ROI).
Main tasks
- Coordinate the monthly sell-out by Brands with BBLs and PM and coordinate the markets estimations (SISO, Ekimetrics, NPD), supporting the Retail Director
- Prepare and update the file Bridge for the Zone, supporting the Retail Director in the Zone Reporting.
- Support - in the sell-out budgeting process - the Retail Director and the Commercial teams (markets and brands).
- Focus on customers data exploiting retailers' intelligence, ddb and digital analytics
- Build and develop key analysis and dashboards to provide guideline and insights (sell-out and consumers) to business and negotiations
- Strategize portfolio choices by channel/retailer/categories/brands and support commercial team to trade negotiations and investments.
- Consolidate and provide analysis to the Activation teams on the performances of the activations (sell-out, SoM Animated and not Animated, ROI) by retailers.
- Track and analyze sell-out per doors to provide business and actionable insights to AM Sell-outers and Sell-outers (recovery plan, negotiations with Store managers etc) and Activations Teams
Measure of success
- Dashboards frequency, accuracy and easiness to use
- Availability of common database
- Support to Commercial Director, Sales Activations Director O+O and Retail Director (for the Zone Reporting)
Skills and capabilities
- Previous experience MT in commercial department or with 2 / 3 years of experiences
- Analytical skills
- Managing complexity
- Problem solving
- Deal with Microsoft Excel and Power BI
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