Market Research & Tech Intelligence - Analyst Bardi

Market Research & Tech Intelligence - Analyst
Bardi
Emilia Romagna, Bardi

Cenate Sotto(BG) / Marketing

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***Finalità della posizione

***The profile can work independently as well as within the Innovation and Strategic Marketing team providing research, analysis, business/competitive intelligence, market research, etc.

toward identifying and supporting actionable new business initiatives and furthering overall corporate and business development goals.

***:

- **Support the forecast and tracking of new technologies and market trends and the reporting of how those trends will shape the industry;

***:

- **Lead qualitative and quantitative market research initiatives to understand market conditions and highlight new opportunities as well as the definition of new research methods;

***:

- **Support innovation activities through the execution of marketing research projects and definition of the best methods to use to assess the impact of new ideas.

***Requisiti

**- **Strategic thinking.

** The profile can take an overall perspective on business issues, events and activities, and discuss their wider implications and long-term impact.

He/She can forecast market and tech trends to determine patterns, standards, policies, roadmaps and vision statements.

***:

- **Digital perspective.

** The profile can understand how the digital economy is changing user behaviour and the government landscape.

He/She can make informed decisions based on user needs, available technology and value for money.

He/She can demonstrate knowledge of the wider digital economy and advances in technology

***:

- **Evidence

***:

- **Communicating between the technical and non-technical.

** The profile can communicate effectively across organisational, technical and political boundaries, understanding the context.

He/She can make complex and technical information and language simple and accessible for non-technical audiences

***:

- **Market Research & Tech Intelligence.

** The Profile can develop market and tech research to interpret data and develop reports.

He/She can design specific (qualitative and quantitative) research initiatives, devise new methods for collecting data and has high ability in data visualization and using statistical softwares.

He/She can analyse and interpret data to identify patterns and solutions and highlight new growth opportunities

***:

- **Data Management**: The profile can summarize and analyse data in an easy-to-understand way to make recommendations related to research findings based on customer reference activities.

He/She can determine the best methods to use to test market on new ideas and can explain complex findings.

***:

- **Competitor Benchmarking.

** The Profile can gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to learn about the competition.

He/ She can analyse potential market and product gaps across the company's new and existing portfolio along with value added products.

***:

- **Innovation Aptitude.

**The Profile can act as inspiration for idea generation sessions.

He/She shows great interest in new technologies and is familiar with concept of value proposition, customer journey and customer refefence.

**:** ** NICE**: Conoscenza dei verticali gewiss

*** Conoscenza delle metodologie di sviluppo prodotto/soluzioni digitali

*** Conoscenza dei principali strumenti statistici (es: R)

*** BACKGROUND**: Marketing / Statistics

***Candidati** per questa posizione

**:**I campi evidenziati con un asterisco (*) sono obbligatori