Marketing & Business Data Analyst BOLOGNA

Marketing & Business Data Analyst
Bologna
Emilia Romagna, BOLOGNA

We are looking for of a Marketing and Business Data Analyst, whose analytical prowess will illuminate strategic pathways and shape visionary decision-making.

**Responsibilities

- Develop and communicate a strategic vision for leveraging data to drive business objectives and innovation.

- Lead the strengthening of a solid data culture based on the understanding of market and customers dynamics.

- Analise large set of data with the aim of producing actionable insights; Create analysis and reporting to support Business Units and Regional Markets.

- Develop custom data models, algorithms and predictive models to support the identification of business patterns and support business decisions.

- Stay abreast of industry trends, emerging technologies, and best practices in data management and analytics.

Drive market research activities (e. g.

market sizing, competition, customers segmentation).

- Drive continuous improvement in data processes, ensuring data quality, accuracy, and relevance.

- Support the implementation of processes to collect, organize and manage data through DB.

- Support the adoption of Business Intelligence tools and CRM.

**Qualifications

- Degree in Engineering, Economics, Data Science, Computer Science.

- At least 2-3 years of work experience.

Background in similar positions is a plus.

- Fluency in English.

- Advanced knowledge of Excel (including pivot tables) and good PowerPoint skills.

- Knowledge of Python, VBA and/or other programming languages.

- Understanding and utilization of CRM tools and Marketing Automation.

- Problem solving skills and analytical mindset.

- Result-driven attitude, thoroughness, proactivity, and good interpersonal skills.

**Overview

Established in 1879, Officine Maccaferri is a leading international provider of advanced solutions to the civil, geotechnical and environmental construction markets, offering a wide range of solutions: from erosion protection to hydraulic works and from rockfall mitigation systems to soil reinforcement.

Officine Maccaferri is a global company with more than 20 factories in 4 continents, around 3, 000 employees and a commercial presence in over 130 countries