Marketing & Communication Director - Italy & Turkey Lazio

Marketing & Communication Director - Italy & Turkey
Roma
Lazio, Lazio

Marketing & Communication Director - Italy & Turkey Apply Now Bulgari Italia Spa is searching for a Marketing & Communication Director for Italy and Turkey, based in Rome. The position, reporting directly to the Managing Director for Italy and Turkey, will coordinate a structured team and will be responsible for all marketing and communication activities for Jewelry, Watches, Accessories, and Perfumes, related to Retail, Wholesale and Franchisee channels. The role will also involve working closely with the Hotels in Italy and Turkey to define a communication strategy. For the Franchisee channel, the scope will also include Greece, Montenegro, Poland, and Ukraine. Accountabilities Define, negotiate and implement the annual and long-term Marketing and communication strategy, ensuring integration to guarantee a coherent message that meets the company's objectives. Craft a robust communication strategy to effectively convey the brand's vision, values, and key messages. Manage the budget for the entire scope of responsibility, with the ability to reallocate resources as required. Manage promotional activities for both channels, including PR and Events. Set and implement the CRM strategy with yearly objectives aimed to recruit, retain, and upgrade Bulgari clients' portfolio, collaborating closely with the stores to develop a CRM mindset. Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility. Create and manage the portfolio of Brand Ambassadors to amplify Bulgari's positioning in the markets. Analyze & monitor the market of reference in terms of competitor activities and trends. Contribute to creating synergies with Europe and the Corporate Marketing department. Work closely with the European team to create a strong and effective media plan. Qualifications / Professional Capabilities This position requires a mix of analytical, creative, and leadership skills to support business objectives. At least 5 years' experience in a similar role as a leader of a marketing department within the luxury business or equivalent. Fluency in Italian and English. Budget and reporting skills. Project Management. IT Applications (MS Office). Personal Competencies Team development & Coaching. Analytical Mindset & Data Driven. Client Orientation. Impact. Innovation. Negotiation. J-18808-Ljbffr