Marketing & Communication Manager - Maternity Cover Milano

Marketing & Communication Manager - Maternity Cover
Milano
Lombardia, Milano

About us

Lendlease are a globally integrated real estate group, we draw on decades of experience and the latest thinking in development, design, placemaking, construction and investments to deliver iconic and enormously successful places.

Lendlease Development are experts in creating vibrant mixed-use places with community and connectivity at their heart and where people want to work, live and play. Combining global knowledge with our proven delivery model we partner with cities, governments and communities to take on complex sites and develop sustainable, innovative and inclusive places that support long term community and investment outcomes.

Our global sustainability credentials and renowned placemaking skills have seen us involved in successfully creating some of the largest and most complex urban and regeneration development projects in the world.

The role

We are recruiting for a Marketing and Communication Manager (Maternity Cover) to join our business in Milan. This role focuses on one of the biggest urban regeneration project in Europe, aimed to become an international benchmark for environmental, social and economical impact for several cluster of stakeholders, from investors to institutions and communities. The Marketing and Communication Manager develops and executes strategic and tactical marketing and communication plans that well position the project.

What will you do?

- Reporting to the Director of Marketing, this role will support the Milan business set and deliver the annual marketing and communication project strategies in line with the corporate brand activities.

- Cooperate with European marketing and communication team, based in UK, in order to exchange expertise and lesson learned with the European Region.

- Deliver and executes marketing and communication plans aligned to business objectives

- Deliver innovative and creative positioning, placemaking, resident acquisition and retention campaigns.

- Manage and coordinate all stakeholders and partners involved into the real estate initiative leading marketing and communication project goals

- Selects, manages and coordinates agencies and external partners

- Develop positioning strategy, proper storytelling, communication strategy and marketing tools to set-up solid basis for a social destination creation able to attract local, national and international visitors together with an multi-aged mix of residents, guaranteeing successful lease-up strategies for new properties

- Oversees project digital strategy and execution enhancing any digital and social opportunities and creating a strong digital environment and awareness

- Manage performance analytics for all marketing activities and regular reports on campaign and project performance

- Help the team to manage the PR agency for any media opportunity

- Undertakes annual assessment of suppliers and partners, covering their delivery, quality of products or services and costs

You will bring

- Degree in Economy/Marketing/Communication

- 4 to 6 years of experience in a similar role

- A proven track record in creating successful integrated marketing plans and campaigns in the real estate industry is preferred

- A proven track record in people management and autonomous organizational skills

- Strong work experience in marketing & passion for online marketing

- Strong sensitivity in experiential marketing approach

- Excellent content skills and eye for design

- Experience working in sensitive relationship contexts and teams

- Solution-driven (can-do-attitude), collaborative & creative approach

- Highly analytical mindset with a keen eye for details

- Very good communication and networking skills - ability to successfully build positive relationships with stakeholders at all levels

- Language skills: English, Italian.

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Belong at Lendlease

We offer workplaces that unite diverse minds; where respect, equal treatment and equal opportunity are just the norm.

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