Marketing & Communications Director Business Group Lube & Energy Padova

Marketing & Communications Director Business Group Lube & Energy
Padova
Veneto, Padova

Marketing & Communications DirectorBusiness group: Lube & EnergyMain tasks:Coordination of Communication and Marketing strategy for BG L&E:Define BG L&E marketing strategy plan and roll out with countries and ensure its implementation. Coordinate with IPMs and suppliers the marketing plan. Coordinate with local MAMs to execute online marketing campaigns (Pardot emails, linking to website, video content).

Monitor outcome and present back to suppliers.

Drive engagement and new opportunities. Execute other communication channel activity:Preparation of content for internal/external articles (website articles, BG L&E Newsletter, knowledge article for sales assistant tool, internal communication/announcement, etc).

Advertise BG L&E externally (social media, magazines, webinars etc).

Prepare and keep up to date BG L&E presentation, product brochures, etc. Coordinate with L&E team participation to exhibitions/conferences in the regions and support local team in preparing all needed elements. Events organization:Team event/meeting, online townhall, etc. Participate in pan-BG Marketing/Communication brainstorming:Align on activities to roll out within BG L&E. Develop brand profile and deploy corporate brand within BG L&E. Support L&E team on developing further presence/visibility in the market. Reporting line: Business Group DirectorTravelling: At least 1/year in the US and around 10 in EuropeLanguages: Italian and English (C2)Base: ItalyAdditional info: Smart working recognized.

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