Marketing & Pr Coordinator Lazio

Marketing & Pr Coordinator
Roma
Lazio, Lazio

Additional Information

**Job Number**24212447

**Job Category**Sales & Marketing

**Location**The Westin Excelsior Rome, Via Vittorio Veneto 125, Rome, Città Metropolitana di Roma, Italy, 187

**Schedule**Full Time

**Located Remotely? **N

**Position Type** Non-Management

At the Westin Excelsior Rome we are looking for a Marketing & PR coordinator.

Promote awareness of brand image internally and externally. Develop marketing materials and assemble information packages (e. g. , brochures, promotional materials, maps) for promotional events, property tours, and conferences. Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software. Make updates to property website. Respond to all daily general media inquiries or refer to an appropriate spokesperson. Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. Support media relations outreach efforts and other activities to bolster the property's reputation and image in the community. Coordinate on-property visits from media, including reservations, amenities, special requests, and dining. File and update press database, digital library, and press clippings.

Follow all company policies and procedures; ensure personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Read and visually verify information in a variety of formats. Perform other reasonable job duties as requested by Supervisors.

**CRITICAL TASKS

Marketing

- Promote awareness of brand image internally and externally.

- Develop marketing materials for promotional events, property tours, and conferences.

- Gather materials and assemble information packages (e. g. , brochures, promotional materials, maps, price lists, or menus).

- Collaborate with Digital Field Marketing team to plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.

- Coordinate the production of marketing materials, ensuring they are aligned with the brand guidelines and campaign objectives.

- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. Keeps promotional materials ready by coordinating requirements according to Marriott Marketing guidelines and SOP's.

- Assist in the creation of marketing content, including copywriting, graphics, and multimedia elements.

- Collaborate with designers, writers, and other team members to develop compelling and engaging content.

- Assist in maintaining and updating the hotel website, ensuring content is current and aligned with marketing goals.

- Collaborate with web developers for site improvements and updates.

Public Relations & Social Media

- Support the DOSM in the creation and implementation of social media post calendar and boosting post content online.

- Monitor and update social media accounts, ensuring a consistent brand voice and engaging content.

- Along with Digital Field Marketing monitor social media performance, analyze metrics, and provide insights for continuous improvement.

- Refer requests for information from the media to an appropriate spokesperson or information source.

- Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software.

- Support activities and initiatives to bolster the property's reputation and image in the media and in the community.

- Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.

- Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.

- Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.

- File and update digital library and press clippings.

- Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.

- File information and update press database, including list of all media contacts and media distribution lists (e. g. , contact information, magazine circulation and demographics).

- Assist with on-site medi